Content Marketing & Social Media Assistant Manager

PT Ascott International Management Indonesia; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading lodging management company is seeking a Social Media Specialist in Jakarta to enhance brand engagement on social media. The ideal candidate should have a bachelor's degree in Marketing or Communication and 1-2 years of experience in social media roles. Responsibilities include developing strategies, managing accounts, and creating engaging content tailored to various platforms. Creative communication and video editing skills are essential.

Qualifications

• Minimum of 1-2 years of experience as a Social Media Specialist or Content Creator.
• Proficiency in video shooting and editing techniques using editing software.
• Good understanding of social media strategies and analytics.

Responsibilities

• Develop creative strategies to increase brand engagement on social media.
• Manage all Brand accounts on social platforms.
• Analyze content performance and generate periodic reports.

Skills

Social Media Strategy Creation

Content Creation

Audience Research

Collaboration with Influencers

Video Editing

Written Communication

Education

Bachelor's degree in Marketing or Communication

Job description

Develop creative strategies to increase brand engagement and awareness on social media.

Develop and execute paid social advertising strategies with defined targets.

Conduct audience research to understand the target market and latest trends.

Manage all Brand accounts on social platforms.

Create an editorial calendar and develop engaging content concepts tailored to different social media platforms (e.g., Instagram, Facebook, YouTube, and TikTok).

Produce creative & engaging content to build brand awareness and engagement on social platforms.

Analyze content performance (likes, comments, and shares) and generate periodic reports.

Collaborate with stakeholders to develop social media campaigns & activation.

Stay updated on the latest social media trends and adapt to algorithm changes.

Maintain relationships with external stakeholders (such as KOL & influencers) for social media activities & campaigns.

Job Requirements

Bachelor's degree (S1) in Marketing, Communication, or other relevant fields.

Minimum of 1-2 years of experience as a Social Media Specialist or Content Creator.

Experienced in collaborating with influencers.

Able to create creative and engaging photo & video content.

Proficiency in video shooting and editing techniques using editing software.

Excellent written communication skills and the ability to craft informative and engaging captions.

Good understanding of social media strategies and analytics.

Detail-oriented with excellent time management skills.

Digitally savvy and up-to-date with the latest social media trends.

About the Company

The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators, with over 55,000 operating serviced residence units in key cities worldwide.

The company's brands include Ascott, Citadines, Somerset, Quest, The Crest Collection, lyf, and the Tauzia portfolio of hotel brands, spanning over 160 cities across 30 countries.

With over 30 years of industry track record and award-winning serviced residence brands, The Ascott Limited is committed to expanding its global footprint and delivering exceptional performance and growth.