Content Creator & Social Media Specialist GENTLY Baby

PT Inovasi Teknologi Untung Berkah; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

Une entreprise innovante recherche un Content Creator & Social Media Specialist pour sa marque, Gently Baby. Vous serez responsable de la création de contenu engageant destiné aux jeunes mères, en utilisant différentes plateformes pour promouvoir des produits de soins pour bébés. Un excellent moyen de fusionner votre créativité avec vos compétences analytiques tout en se connectant à un public cible dynamique avec une passion pour la parentalité.

Qualifications

• Minimum 2 ans d'expérience en tant que Content Creator ou Spécialiste des Réseaux Sociaux.
• Compétences en production de contenu avec des plateformes comme Instagram et TikTok.
• Expérience dans le secteur de la parentalité ou de la consommation est un plus.

Responsibilities

• Collaborer avec l'équipe marketing pour identifier les publics ciblés.
• Créer et produire du contenu engageant pour les réseaux sociaux.
• Analyser les métriques de médias sociaux pour évaluer l'efficacité des campagnes.

Skills

Production de contenu

Compréhension des métriques de performance des réseaux sociaux

Storytelling

Tools

Canva

Adobe Premiere

CapCut

Job description

Content Creator & Social Media Specialist GENTLY Baby

As a Content Creator for Gently Baby, you will be the voice and face of the brand across digital platforms. You’ll produce compelling and thoughtful content that resonates deeply with modern moms—while also being data-driven and performance-oriented.

Qualification:

Minimum 2 years of experience as a Content Creator or Social Media Specialist, preferably in babycare, parenting, or lifestyle.

Proficient in various content formats and platforms (Instagram, TikTok, Threads, Reels, etc.).

Strong understanding of social media performance metrics and how to apply insights to improve results.

Skilled in basic content production (smartphone photography/videography, Canva, CapCut, Adobe Premiere).

Great eye for storytelling, trends, and aesthetic branding.

Preferably a mom or someone with personal experience in motherhood/childcare—to deeply relate with the Gently Baby audience.

Familiarity with millennial/Gen Z mom audiences is a strong plus.

Job Description:

Collaborate with the marketing team to identify target audiences and key messages for Instagram and TikTok

Collaborate with designers, copywriters, and photographers to develop engaging visual and written content for social media

Assist in planning and executing social media campaigns and events, aligning with the overall marketing objectives.

Monitor social media trends, industry news, and competitors' activities to identify opportunities and stay updated on best practices.

Assist in analyzing social media metrics and insights to evaluate the effectiveness of campaigns and identify areas for improvement.

Plan, research content in line with the marketing calendar and the latest trends

Create/produce content on social media for product promotion.

Responsible for posting all the content videos

Identify trends and ensure those customers are reacting to these to help drive the growth of the accounts

Promote content on social networks and monitor engagement (e.g., comments and shares)

Research baby skincare industry-related topics.

Regularly report on the growth, engagement and views

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Social Media Specialist?

Are you experienced with copy writing and content creation?

Retail & Consumer Products 51-100 employees

PT Inovasi Teknologi Untung Berkah is a parent company of the brand Gently. Gently is a personal care brand for babies and kids that brings gentle formula, good efficacy, and promotes a health-conscious lifestyle.

PT Inovasi Teknologi Untung Berkah is a parent company of the brand Gently. Gently is a personal care brand for babies and kids that brings gentle formula, good efficacy, and promotes a health-conscious lifestyle.