CONTENT CREATOR & SOCIAL MEDIA SPECIALIST

PT Apex Mitra Malindo (BONIA Branded); Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An established industry player is seeking a dynamic Content Creator & Social Media Specialist to elevate their brand presence. This role involves crafting engaging content for platforms like TikTok and Instagram, analyzing audience engagement, and adapting strategies based on trends. The ideal candidate will have a passion for fashion and a knack for creativity, with proven experience in video editing and social media management. Join a vibrant team dedicated to innovation and growth, where your contributions will directly impact the brand's success and visibility in the competitive fashion market.

Qualifications

• Proven experience as a content creator with strong on-camera presence.
• Able to analyze performance data and generate original content ideas.
• Experience with TikTok analytics tools for tracking growth.

Responsibilities

• Create and execute a comprehensive content strategy aligned with brand objectives.
• Engage with the audience through comments, messages, and trends.
• Monitor performance metrics and prepare reports on account performance.

Skills

Content Creation

Video Editing

Social Media Management

Audience Engagement

Trend Analysis

Communication Skills

Data Analysis

Creativity

Fashion Knowledge

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut

TikTok's in-app editor

Job description

CONTENT CREATOR & SOCIAL MEDIA SPECIALIST

JOB DESCRIPTION :

1. Content Strategy Development
   1. Create a comprehensive content plan that aligns with brand objectives
   2. Identify target audience segment and tailor content to their preferences
   3. Conceptualize, script, film and edit engaging TikTok Videos and Instagram feed
2. Audience Engagement
   1. Respond to comments and direct messages promptly
   2. Initiate and participate in challenges and trends
3. Trend Analysis
   1. Adapt content strategies based on trending topics
4. Performance Tracking
   1. Monitor key performance metrics, conduct A/B testing on content types and posting times to optimize engagement
   2. Maintain all social media of the brand
   3. Maintain timeline content from KOL
   4. Prepare weekly and monthly report on account performance
   5. Analyze data to identify successful content strategies and areas for improvement

REQUIREMENTS

1. Proven experience as a content creator with a portfolio of work that demonstrates strong on-camera presence
2. Proven experience as a content creator with a fresh portfolio of products, not only Canva templates
3. Able to record videos, take photos, and possess editing experience using tools like Adobe Premiere Pro, Final Cut Pro, CapCut or TikTok’s in-app editor
4. Ability to brainstorm and generate original content ideas that resonate with the audience
5. Able to analyze performance data and insights
6. Experience with TikTok analytics tools to track growth and engagement metrics
7. Excellent written and verbal communication for community engagement
8. Able to convey brand voice and message effectively
9. Passion for fashion is a must
10. Ability to work independently and manage multiple projects simultaneously

PREFERABLY GRADUATES FROM:

Retail & Consumer Products 51-100 employees

BONIA Group has a network of over 1,000 sales outlets and 130 standalone boutiques throughout the world including countries such as Singapore, Malaysia, China, Taiwan, Japan, Vietnam, Thailand, Myanmar, Indonesia, Brunei, Oman and the Kingdom of Saudi Arabia. The Group continues to develop its global presence by forging strong networks with key partners around the world. In addition to its flagship fashion label, BONIA, the Group is also behind successful brands and holds the license to distribute international labels such as Santa Barbara Polo & Racquet Club, Austin Reed, Valentino Rudy, Jeep, The Savile Row Company, Braun Buffel, Pierre Cardin, Bruno Magli, and Enrico Coveri. We invite individuals who are dedicated, energetic, and motivated to grow with the Group.