Content Creator & Planner

Hokkaido Baby Bakeshop; Daerah Khusus Ibukota Jakarta; On-site; USD 12.000 - 24.000; Full time

Job summary

Hokkaido Baby Bakeshop is seeking a dynamic Content Creator & Planner for TikTok and Instagram in Jakarta. The role emphasizes creativity, strategic thinking, and data-driven content strategies to enhance the brand's image. Join a fast-growing team that values initiative and innovative storytelling in the culinary field.

Benefits

Creative freedom

Access to product launches and tastings

Supportive team environment

Qualifications

• 1-3 years of content creation experience.
• Strong video editing skills using CapCut, VN, Adobe Premiere, or Final Cut.
• Experience creating viral videos.

Responsibilities

• Take ownership of TikTok & Instagram short-form video content.
• Analyze performance metrics and adapt content strategy.
• Plan, shoot, and edit engaging food videos.

Skills

Content creation

Video editing

Strategic thinking

Data analysis

Tools

CapCut

VN

Adobe Premiere

Final Cut

Job description

Content Creator & Planner (TikTok & Instagram)

Jakarta Utara, Pluit | Full-Time | 1–3 Years Experience

About Us

Hokkaido Baby Bakeshop is a fast-growing Japanese dessert brand based in Jakarta, known for our iconic baby cheesecakes, soft choux puffs, and artisanal sweets. Every product we create is a balance of refined taste, innovation, and comfort — and we want our content to feel the same way.

We’re looking for a TikTok & Instagram Content Creator & Planner who is both strong in data and creativity, can spot what makes content click, and has the drive to craft short-form videos that not only look good — but go viral.

This isn’t just about making cute videos. It’s about strategic thinking, strong instincts and the validating hypothesis through data-backed experimentation to create a winning formula to repeatedly create effective content.

Responsibilities

• Take full ownership of our TikTok & Instagram short-form video content
• Plan, shoot, and edit eye-catching, craveable food videos that follow current trends
• Analyze performance metrics (watch time, engagement rate, retention, etc.) and adapt content strategy accordingly
• Build out monthly content calendars that align with campaign goals and key product launches
• Constantly study competitors, audience behaviors, algorithm shifts, and viral formats
• Lead and ideate stories that people want to share — grounded in data and insight
• Work cross-functionally with product teams and KOLs to amplify reach
• Be resourceful, take initiative, and push content beyond "safe" and into "scroll-stopping"
• Enjoys being on camera and doing voiceovers
  
  

Who You Are

• 1–3 years of content creation experience (in-house, agency, or freelance)
• You’ve made videos that hit 10k, 100k, or 1M+ views — and you can explain why they worked
• Strong video editing skills using CapCut, VN, Adobe Premiere, or Final Cut
• A storyteller at heart, but with an analytical mind
• You ask better questions because you take the time to observe, reflect, and understand
• Fast-moving, self-directed, and capable of managing tight timelines
• Unafraid of feedback or failure — you’re focused on what works, not just what looks good
• You love good food and want your content to make people crave what they see
  
  

Bonus Points If You...

• Have planned or executed a successful campaign using KOLs or UGC
• Can present ideas with a clear rationale supported by data
• Understand sound, text overlays, and platform-native tools deeply
• Have side projects, passion reels, or a TikTok account that shows your range
  
  

Why Join Us

• Creative freedom + the chance to experiment and grow
• Your work will directly shape the public image of a fast-growing F&B brand
• Supportive team that values bold thinking and initiative
• Access to exciting product launches, tastings, and real-time feedback
• A role where you don’t just create content — you shape culture
  
  

We’re looking for creators who don’t just follow trends — they understand why they work.