Content Creator Beauty

KANARA; Tangerang Selatan; On-site; IDR 36,000,000 - 72,000,000; Full time

Job summary

Kanara in Indonesia is seeking a junior Content Creator to develop authentic, engaging TikTok content aligned with our GENTLY and JoyMeal brands. You will craft scripts, shoot and edit short-form videos, and adapt formats to fit beauty and baby-care narratives while maintaining warmth and brand tone.

The role emphasizes trend awareness, proactive ideation, and timely delivery to support campaigns and product storytelling across social channels.

Qualifications

• Fresh graduates are welcome to apply with some exposure to content creation.
• Active understanding of TikTok trends, formats and audience behavior.
• Ability to present on camera with a warm, relatable tone.
• Strong storytelling and communication skills for beauty topics.
• Creative, proactive and able to turn ideas into short-form content.

Responsibilities

• Generate creative content ideas and scripts based on calendars and trends.
• Adapt formats, audio and hooks to fit brand voice and product positioning.
• Collaborate with manager to align ideas with objectives.
• Act as on-camera talent or coordinate with talent for filming.
• Plan shoots, set up lighting and basic staging for quality.
• Ensure content reflects product benefits and follows skincare claims guidelines.
• Edit footage into polished TikTok videos with proper pacing and captions.
• Optimize video format, length and hooks based on performance data.
• Deliver final content on time per production schedule.

Skills

TikTok content creation

Public speaking

Storytelling

Communication

Creativity

Tools

CapCut

TikTok Studio

Job description

Kanara is a fast-growing consumer goods company building purpose-driven brands that support healthier families across Indonesia. Our portfolio includes GENTLY Baby, GENTLY, and JoyMeal brands dedicated to baby care, personal care, and children's nutrition with a commitment to quality, innovation, and meaningful impact. Founded with the belief that better products create better lives, Kanara continues to develop trusted solutions that are safe, effective, and accessible for millions of Indonesian families.

About the Role

This role is about creating authentic, engaging content that naturally reflects Our Company values while building trust in beauty segments. We’re looking for someone who enjoys creating content, understands TikTok trends, and can communicate in a warm, relatable, and natural way.

What We’re Looking For

• Fresh graduates are welcome to apply; 1-2 years of experience in content creation especially TikTok
• Active TikTok user with a strong understanding of TikTok content trends and audience behavior
• Confident speaking on camera and able to present naturally in a warm and relatable tone
• Strong storytelling and communication skills, especially around beauty topics
• Creative, proactive, and able to turn ideas into engaging short-form content for beauty
• Comfortable receiving feedback and iterating content quickly
• Consistent, responsible, and able to follow posting schedules
• Interest in beauty is highly preferred

What You Will Do

1. Content Ideation & Scripting

• Generate creative content ideas and scripts based on the content calendar, campaign briefs, and current TikTok trends.
• Adapt trending formats, audio, and hooks to fit brand tone of voice and product positioning.
• Collaborate with the Social Media Assistant Manager to align content ideas with strategic objectives.
• Perform as on-camera talent (or coordinate with talent/proxy accounts) to film product reviews, tutorials, storytelling, and trend-based content.
• Plan and execute shoots including setup, props, lighting, and basic staging to ensure production quality.
• Ensure filmed content accurately represents product benefits and complies with claim guidelines (especially for skincare/baby care categories).
• Edit raw footage into polished, platform-native TikTok videos (pacing, captions, transitions, sound syncing).
• Optimize video format, length, and hooks based on TikTok best practices and performance data.
• Deliver final content on time according to the production schedule.

4. Trend Monitoring & Experimentation

• Actively monitor TikTok trends (sounds, formats, challenges) relevant to the beauty/skincare/wellness space.
• Propose and test new content formats to identify what drives engagement and conversion.
• Share trend insights and learnings with the Social Media Specialist/Assistant Manager to inform broader strategy.
• Work closely with the Social Media Specialist and Assistant Manager to ensure content aligns with the overall calendar and campaign priorities.
• Coordinate with proxy accounts (if applicable) to maintain consistent content output across the account ecosystem.