Content Creator

NPURE - PT. Penta Natural Kosmetindo; Jakarta Pusat; On-site; IDR 96,000,000 - 144,000,000; Full time

Job summary

NPURE - PT. Penta Natural Kosmetindo is seeking a dynamic Content Creator to craft hard‑selling video content for beauty brands. You will script, shoot, and edit engaging short‑form videos for Indonesian audiences on TikTok, Instagram Reels and other platforms.

You will collaborate with marketing and creative teams to ensure every piece aligns with brand guidelines and sales targets, while showcasing product benefits through demonstrations and storytelling.

Qualifications

• Minimum Bachelor’s Degree in Communications, Marketing, Broadcasting, or related field.
• Minimum 1 year of experience as Content Creator in beauty/cosmetics/FMCG.
• Experience creating hard-selling content and sales-driven social media videos.
• Creative, confident on camera, able to persuasively communicate benefits.
• Familiar with TikTok, Instagram Reels, video editing tools (CapCut or similar).

Responsibilities

• Create engaging and persuasive video content with a strong hard-selling approach to promote products and drive sales.
• Develop creative content concepts, scripts, and storylines based on product benefits, campaign objectives, and target audiences.
• Produce short-form video content for TikTok, Instagram Reels, and other social media platforms.
• Deliver strong product messaging through demonstrations, reviews, storytelling, and promotional content with clear Call-to-Action (CTA).
• Collaborate with the marketing and creative teams to ensure content aligns with campaign objectives, brand guidelines, and sales targets.

Skills

Hard-selling content

Creative storyteller

On-camera presence

Video editing

Social media trends

Education

Bachelor's degree in Communications/Marketing or related field

Tools

CapCut

InShot

Job description

• Create engaging and persuasive video content with a strong hard-selling approach to promote products and drive sales.
• Develop creative content concepts, scripts, and storylines based on product benefits, campaign objectives, and target audiences.
• Produce short-form video content for TikTok, Instagram Reels, and other social media platforms.
• Deliver strong product messaging through product demonstrations, reviews, storytelling, and promotional content with clear Call-to-Action (CTA).
• Collaborate with the marketing and creative teams to ensure content aligns with campaign objectives, brand guidelines, and sales targets.

Requirements

• Minimum Bachelor's Degree in Communication, Marketing, Broadcasting, or related field (fresh graduates with relevant experience are welcome).
• Minimum 1 year of experience as a Content Creator, preferably in beauty, skincare, cosmetics, or FMCG industry.
• Experienced in creating hard-selling content, product promotion videos, and sales-driven social media content.
• Creative, confident in front of the camera, and able to communicate product benefits persuasively.
• Familiar with TikTok, Instagram Reels, video editing tools (CapCut or similar), and current social media trends.