Content Creator

Hokkaido Baby Bakeshop; Daerah Khusus Ibukota Jakarta; On-site; USD 15.000 - 30.000; Full time

Job summary

Join a fast-growing Japanese dessert brand as a Content Creator & Planner, focusing on TikTok and Instagram. You will own the creation of engaging food videos, analyze their performance, and help shape the brand's public image through creative storytelling and strategic content planning.

Benefits

Creative freedom

Access to product launches and tastings

Supportive team environment

Qualifications

• 1-3 years of content creation experience.
• Strong video editing skills using CapCut, VN, Adobe Premiere, or Final Cut.
• Ability to analyze performance metrics and adapt strategies.

Responsibilities

• Take full ownership of TikTok & Instagram video content.
• Plan, shoot, and edit food videos that follow current trends.
• Analyze performance metrics and adapt content strategy.

Skills

Video Editing

Data Analysis

Creativity

Job description

Content Creator & Planner (TikTok & Instagram)

Jakarta Utara, Pluit | Full-Time | 1–3 Years Experience

About Us

Hokkaido Baby Bakeshop is a fast-growing Japanese dessert brand based in Jakarta, known for our iconic japanese cheese tarts, soft choux puffs, and artisanal sweets. Every product we create is a balance of refined taste, innovation, and comfort — and we want our content to feel the same way.

We’re looking for a TikTok & Instagram Content Creator who is both strong in data and creativity, can spot what makes content click, and has the drive to craft short-form videos that not only look good — but go viral.

This isn’t just about making cute videos. It’s about strategic thinking, strong instincts and the validating hypothesis through data-backed experimentation to create a winning formula to repeatedly create effective content.

Responsibilities

• Take full ownership of our TikTok & Instagram short-form video content
• Plan, shoot, and edit eye-catching, craveable food videos that follow current trends
• Analyze performance metrics (watch time, engagement rate, retention, etc.) and adapt content strategy accordingly
• Build out monthly content calendars that align with campaign goals and key product launches
• Constantly study competitors, audience behaviors, algorithm shifts, and viral formats
• Lead and ideate stories that people want to share — grounded in data and insight
• Work cross-functionally with product teams and KOLs to amplify reach
• Be resourceful, take initiative, and push content beyond "safe" and into "scroll-stopping"
• Enjoys being on camera and doing voiceovers
  
  

Who You Are

• 1–3 years of content creation experience (in-house, agency, or freelance)
• You’ve made videos that hit 10k, 100k, or 1M+ views — and you can explain why they worked
• Strong video editing skills using CapCut, VN, Adobe Premiere, or Final Cut
• A storyteller at heart, but with an analytical mind
• You ask better questions because you take the time to observe, reflect, and understand
• Fast-moving, self-directed, and capable of managing tight timelines
• Unafraid of feedback or failure — you’re focused on what works, not just what looks good
• You love good food and want your content to make people crave what they see
  
  

Bonus Points If You...

• Have planned or executed a successful campaign using KOLs or UGC
• Can present ideas with a clear rationale supported by data
• Understand sound, text overlays, and platform-native tools deeply
• Have side projects, passion reels, or a TikTok account that shows your range
  
  

Why Join Us

• Creative freedom + the chance to experiment and grow
• Your work will directly shape the public image of a fast-growing F&B brand
• Supportive team that values bold thinking and initiative
• Access to exciting product launches, tastings, and real-time feedback
• A role where you don’t just create content — you shape culture
  
  

We’re looking for creators who don’t just follow trends — they understand why they work.