Consumer Marketing Lead, Personal Health Indonesia

Philips Iberica SAU; Daerah Khusus Ibukota Jakarta; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player in health technology is seeking a Consumer Marketing Lead for Personal Health in Indonesia. This role involves developing a comprehensive marketing strategy based on consumer insights, managing a talented team, and driving business performance through innovative marketing efforts. You'll collaborate with various stakeholders to ensure successful product launches and enhance consumer loyalty. If you are passionate about making a difference in healthcare and possess strong leadership skills, this opportunity is perfect for you.

Qualifications

• 8-12 years of experience in Sales, Trade Marketing, or E-Commerce.
• Experience managing a team of 4-6 people.

Responsibilities

• Develop and implement a rolling integrated consumer marketing plan.
• Lead the marketing team and manage A&P spend responsibility.
• Drive demand generation and business performance according to KPIs.

Skills

Sales Management

Trade Marketing

E-Commerce

Consumer Insights

Team Leadership

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Job description

Job Title

Consumer Marketing Lead, Personal Health Indonesia

Job Description

Job title:
Consumer Marketing Lead, Personal Health

Your role:

1. A 24-month rolling integrated consumer marketing plan, based on consumer, market, and competitor insights (including champion propositions), as input to the Personal Health SPOR and BMC plans for the market.
2. Optimal allocation of local A&P spend as input for AOP cycles and BMC planning.
3. Localization of global content and local content creation (influencers, PR, etc.) in collaboration with the Digital Business Leader – Consumer, Portfolio marketing, including omni-channel calendar (where NPI sits) and portfolio management (SKU rationalization/phase in, phase out).
4. Gathering local insights about consumers, markets, competition, and trends, providing input during VPC and PDLM.
5. Developing and implementing the 24-month rolling Integrated Marketing Plan in the Market (LMAP), based on the Personal Health Cluster Strategy and brand strategy.
6. Leading the Marketing team (Consumer Marketing Managers, Trade & Shopper Marketing Managers, Media & E-Trade, Social Commerce, professional marketing for OHC and MCC), owning the A&P spend responsibility.
7. Ensuring effective BU planning based on detailed SOB analyses, partnering with Regional BU Leader and Zone Business Marketing Managers for performance management.
8. Driving demand generation and business performance according to KPIs such as sales, market share, gross margin, A&P ROI, and others.
9. Portfolio Marketing: contributing to the 24-month planning, product portfolio decisions, and lifecycle management to ensure timely and cost-effective market offerings.
10. Championing customer voice and managing a holistic customer experience across the product portfolio.
11. Driving localization of global content and local content creation for successful product/service launches in collaboration with relevant leaders.
12. Contributing to the development of new business models and channels with the Sales Leader.
13. Enhancing consumer loyalty by aligning resources within the Market.
14. Collaborating with Insights & Analytics to validate local insights and co-lead the CoE Insights & Analytics for the Personal Health Cluster, providing market, competition, and trend insights to the business.

You're the right fit if:

• Preferably 8-12 years of experience in Sales, Trade Marketing, or E-Commerce.

• Experience managing a team of 4-6 people.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

Indicate if this role is an office, field, or onsite role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

Learn more about our business.

Discover our rich and exciting history.

Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.