Consumer Insight & Data Analytics SPV

PT. Evo Manufacturing Indonesia; Palembang; On-site; IDR 180,000,000 - 260,000,000; Full time

Job summary

PT. Evo Manufacturing Indonesia seeks a Consumer Insights Analyst to lead research and data analytics driving strategic decisions. You will develop dashboards, analyze consumer behavior, and translate findings into actionable recommendations across marketing and product teams.

The role requires a Bachelor's degree with 3–5 years in insights or analytics, plus strong Excel, PowerPoint, and Power BI/Tableau experience. Collaboration and clear communication are essential.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Data Science, Business Analytics, Economics, Marketing, or related field.
• 3–5 years in Consumer Insights, Market Research, Data Analytics, or BI.
• Proficient in Excel and PowerPoint.
• Experience with Power BI or Tableau.
• Knowledge of SQL and statistics preferred.
• Strong consumer research methods and segmentation understanding.
• Translate data into clear business insights and recommendations.
• Strong analytical thinking and communication skills.

Responsibilities

• Lead consumer research and analytics to support strategic decisions.
• Analyze consumer behavior, buying patterns, preferences, and trends.
• Develop insight reports and translate findings into actionable recommendations.
• Conduct market research, segmentation, benchmarking, and satisfaction studies.
• Analyze sales, market share, and product performance data.
• Develop dashboards and visualizations to aid management decisions.
• Collaborate with Marketing, Commercial, E-Commerce and Strategic Planning teams.
• Ensure data accuracy and relevance in all analytical reports.

Skills

Consumer insights

Data analytics

Dashboards

Data visualization

SQL

Excel

PowerPoint

Cross-functional collaboration

Education

Bachelor's degree

Tools

Power BI

Tableau

SQL

Job description

Job Description

• Lead consumer research and data analytics initiatives to support strategic business and marketing decisions.
• Analyze consumer behavior, purchasing patterns, preferences, and market trends.
• Develop consumer insight reports and translate research findings into actionable business recommendations.
• Conduct market research, customer segmentation, competitor benchmarking, and consumer satisfaction studies.
• Analyze sales performance, market share, product performance, and customer data to identify business opportunities.
• Develop dashboards, analytical reports, and data visualization to support management decision-making.
• Collaborate with Marketing, Commercial, E-Commerce, and Strategic Planning teams to provide data-driven insights.
• Ensure data accuracy, consistency, and relevance in all analytical reports and business recommendations.

Minimum Qualifications

• Bachelor's degree in Statistics, Mathematics, Data Science, Business Analytics, Economics, Marketing, or a related field.
• Minimum 3–5 years of experience in Consumer Insights, Market Research, Data Analytics, or Business Intelligence.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Experience with Power BI, Tableau, or other data visualization tools.
• Knowledge of SQL, statistical analysis, and data processing is highly preferred.
• Strong understanding of consumer research methodologies, market segmentation, and data interpretation.
• Ability to translate complex data into clear business insights and recommendations.
• Strong analytical thinking, attention to detail, and communication skills.