Commercial Marketing Specialist

ATI Business Group; Daerah Khusus Ibukota Jakarta; On-site; USD 12.000 - 24.000; Full time

Job summary

A leading company in the travel and hospitality industries is seeking a Commercial Marketing Specialist to drive outbound marketing and lead generation efforts. The role involves managing databases, executing campaigns, and collaborating with internal teams to enhance brand visibility. Ideal candidates are detail-oriented and possess strong analytical skills.

Qualifications

• 1–3 years of experience in B2B marketing or related roles.
• Strong communication skills in English.
• Excellent analytical and numerical skills.

Responsibilities

• Build and manage a qualified database of potential B2B leads.
• Execute outbound lead generation campaigns.
• Conduct competitor research and monitor market trends.

Skills

Communication

Analytical Skills

Detail-oriented

Creative Thinking

Collaboration

Education

Bachelor's degree in Marketing, Business, Communications

Tools

HubSpot

LinkedIn Sales Navigator

Apollo

Job description

As a Commercial Marketing Specialist, you will support ATI’s commercial growth by driving outbound marketing and lead generation efforts. This role bridges marketing execution and sales enablement—identifying and engaging new prospects, crafting targeted outreach, supporting content development, and ensuring consistent branding across channels. It's a hands-on role ideal for someone detail-oriented, creative, and driven by growth.

Your Main Responsibilities:

• Build and manage a qualified database of potential B2B leads using LinkedIn, media publications, directories, and other tools

• Execute outbound lead generation campaigns through media placements, press releases, cold emails, follow-ups, and occasional calls

• Conduct competitor research and monitor market trends relevant to ATI’s services

• Identify marketing and partnership opportunities to increase ATI’s brand visibility

• Create compelling campaign templates, pitch decks, and presentation materials tailored to different audiences

• Support the development of proposals, case studies, and other sales enablement assets

• Collaborate with internal teams to gather insights and data for marketing campaigns

• Maintain and update ATI’s website content to ensure accuracy and alignment with service offerings

• Coordinate with external vendors for content or design updates when needed

Qualifications:

• 1–3 years of experience in B2B marketing, lead generation, sales, or related roles

• Strong communication skills in English (written and spoken)

• Excellent analytical and numerical skills (logic score above 70)

• Familiarity with tools like HubSpot, Apollo, LinkedIn Sales Navigator, or similar platforms

• Comfortable working with both structured tasks and creative assignments

• Collaborative mindset, with the ability to work cross-functionally with sales, strategy, and leadership teams

• Self-starter with high attention to detail and a growth-oriented mindset

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred

Be Part of ATI’s Journey:
At ATI Business Group, we support our clients’ continued growth by providing scalable talent and cost-effective technology solutions. Since 2002, our focus on serving the travel and hospitality industries has helped us grow to over 900 employees across the globe.