Client Solutions Manager (App and Web Performance) - GBS

TIKTOK PTE LTD (TIKTOK); Daerah Khusus Ibukota Jakarta; On-site; USD 40.000 - 70.000; Full time

Job summary

A leading company in digital marketing is seeking a Client Solutions Manager to drive app performance marketing initiatives. The role focuses on building client relationships and providing strategic insights to optimize advertising campaigns on TikTok. Ideal candidates have over 5 years of experience in digital marketing and possess strong analytical skills.

Qualifications

• 5+ years in digital advertising focused on app performance marketing.
• Deep expertise with MMPs like Adjust, AppsFlyer, or Branch.
• Strong skills in data analysis and A/B testing.

Responsibilities

• Build and grow client relationships through interactions and performance reviews.
• Analyze campaign performance data for insights and optimizations.
• Coordinate with internal teams for effective campaign execution.

Skills

Analytical skills

Communication

Presentation skills

Tools

Excel

SQL

Data visualization tools

Job description

Client Solutions Manager (App and Web Performance) - GBS

Team Introduction: Our team at TikTok helps to nurture and grow mid-market accounts by focusing on providing high-touch client service and education on TikTok products and solutions, thereby supporting clients in achieving their performance and branding objectives. The team collaborates closely with cross-functional teams to deliver the best solutions based on product knowledge and vertical insights.

Responsibilities:

• Build and grow client relationships through frequent interactions, performance reviews, and strategic planning to build trust, educate, and influence advertisers.
• Serve as an external product consultant, educating clients and agencies on product solutions and best practices, and growing existing business partnerships.
• Lead product update discussions proactively, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and innovative campaigns.
• Analyze campaign performance data to provide data-driven insights and optimization suggestions, enhancing advertising offerings.
• Conduct post-campaign reviews to assess performance, uncover insights, and provide strategic marketing recommendations.
• Identify trends and patterns from past campaigns to develop best practices aligned with market needs.
• Coordinate with internal teams (Product, Ad Ops, Solution Engineering, R&D, Business teams) to ensure smooth campaign execution and troubleshoot client issues.

Qualifications:

Minimum Qualifications:

• 5+ years of experience in digital advertising, focusing on app performance marketing (UA, retargeting, programmatic).
• Deep expertise with mobile measurement partners (MMPs) like Adjust, AppsFlyer, or Branch, and familiarity with SKAdNetwork.
• Strong analytical skills (Excel, SQL, data visualization tools) and experience with A/B testing.
• Advanced campaign strategy and execution skills for app performance campaigns.
• Excellent communication and presentation skills, with the ability to influence C-level stakeholders.
• Experience with ad verification partners (IAS, DV, MOAT), branding/performance metrics, and campaign optimization using internal and third-party data is a plus.
• Passion for marketing on TikTok, with excellent listening skills and proactive collaboration.

Preferred Qualifications:

• Self-starter and fast learner with a can-do attitude.
• Team player and collaborator.
• Growth mindset with a commitment to continuous learning and improvement.