Chief Marketing Officer (Retail)

Luminare Consulting; Daerah Khusus Ibukota Jakarta; On-site; IDR 450.000.000 - 550.000.000; Full time

Job summary

An established industry player is seeking a dynamic Chief Marketing Officer to spearhead innovative marketing strategies in the retail sector. This role involves leading a high-performing team, overseeing digital marketing initiatives, and collaborating with cross-functional teams to drive sales growth. The ideal candidate will possess a strong background in brand development and market research, with a proven track record of enhancing brand presence and driving revenue through strategic marketing. Join a forward-thinking company that values creativity and innovation, and make a significant impact on its growth trajectory.

Qualifications

• Minimum 10 years of experience in marketing strategy and planning.
• Strong skills in digital marketing and consumer insights.

Responsibilities

• Lead comprehensive marketing strategies aligned with business objectives.
• Oversee digital marketing efforts to drive customer engagement.

Skills

Public Relations

Brand Development

Marketing Management

Digital Marketing

Sales Growth Strategy

Communication Skills

Market Research

Team Leadership

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Job description

About the job Chief Marketing Officer (Retail)

On behalf of our client from Retail Company that is looking to hire Chief Marketing Officer position.

Key Responsibilities:

• Marketing Strategy & Planning: Lead the development of comprehensive marketing strategies that align with business objectives and market trends.
• Brand & Marketing Management: Build and strengthen the company's brand presence across all channels, ensuring consistent messaging and visual identity.
• Digital Marketing & E-Commerce: Oversee the digital marketing efforts, including online campaigns, social media, and website optimization to drive customer engagement and sales growth.
• Market Research & Consumer Insights: Conduct market research to identify emerging trends, consumer behaviors, and opportunities for business growth. Use data-driven insights to refine marketing strategies.
• Sales Enablement: Collaborate with the sales team to drive marketing initiatives that support sales growth. Lead the development of promotional campaigns, events, and partnerships to generate revenue.
• Team Leadership: Lead and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and excellence.
• Cross-Functional Collaboration: Work closely with product, operations, and sales teams to ensure alignment of marketing initiatives with overall business goals.
• Budget Management: Oversee the marketing budget and ensure cost-effective execution of campaigns and initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in market planning, market research, and developing marketing strategies with minimum 10 years of experience.
• Strong skills in public relations, brand development, and marketing management.
• A successful track record of driving sales growth through innovative marketing initiatives.
• Proficiency in both offline and online marketing.
• Excellent written and verbal communication skills.
• Deep understanding of consumer brand marketing trends and the retail sector.
• A creative and strategic thinker with a growth mindset, capable of driving innovation.