Chief Marketing Officer (CMO) - Travel Industry

One Life Adventures; Daerah Khusus Ibukota Jakarta; On-site; IDR 450.000.000 - 550.000.000; Full time

Job summary

One Life Adventures is looking for an experienced Marketing Director to lead their marketing strategy from Bali. The role involves driving customer acquisition, overseeing campaigns, and fostering engagement while making a meaningful impact on the community through sustainable initiatives.

Benefits

Dynamic work environment

Meaningful impact on community development

Competitive salary and benefits

Qualifications

• Proven experience as a Marketing Director in travel or tourism.
• Exceptional ability in crafting marketing strategies.
• Strong leadership and team management skills.
• Data-driven mindset with analytics proficiency.

Responsibilities

• Develop and execute a multi-channel marketing strategy.
• Lead marketing campaigns and ensure brand alignment.
• Leverage data-driven insights to optimize performance.
• Cultivate strategic partnerships and community-driven campaigns.

Skills

Leadership

Digital Marketing

Data Analysis

Communication

Community Engagement

Job description

One Life Adventures is an award-winning travel company based in Sydney, Australia, renowned for its transformative and immersive youth adventure tours across Asia. Our mission is to create unforgettable journeys that leave a lasting impact on the lives of our guests while contributing to the communities we visit. Recognized for our excellence in travel experiences, we have received accolades such as Best Tour in the World (2019) and Best Tours in the Philippines, Japan, and Sri Lanka. At One Life Adventures, 8% of our profits are dedicated to building homes for the homeless in Indonesia, demonstrating our strong commitment to social responsibility.

Role Overview:
We are seeking an experienced and passionate Marketing Director to lead our marketing strategy from our office in Bali. Reporting directly to our leadership team in Australia, you will play a pivotal role in expanding our brand presence, driving customer acquisition, and fostering community engagement. This role offers the unique opportunity to combine creativity and strategy, bringing One Life Adventures' transformative experiences to a wider audience.

Key Responsibilities:

Develop and execute an innovative, multi-channel marketing strategy to drive customer acquisition, retention, and brand loyalty.

Lead and oversee marketing campaigns, content creation, and digital strategies, ensuring alignment with One Life Adventures' brand values and goals.

Collaborate closely with the Australian headquarters and local teams to maintain consistent brand messaging and deliver outstanding campaign results.

Leverage data-driven insights to optimize campaign performance, manage budgets, and assess the ROI of marketing initiatives.

Cultivate strategic partnerships, including influencer collaborations and community-driven campaigns.

Stay ahead of travel industry trends and integrate best practices to enhance customer engagement.

Requirements:

Proven experience as a Marketing Director , preferably within the travel, hospitality, or tourism industry.

Exceptional ability to craft compelling marketing strategies across digital, print, and experiential channels.

Strong leadership skills with experience managing teams and collaborating cross-culturally.

Data-driven mindset with proficiency in analytics and performance metrics.

Passion for travel, cultural exchange, and community-focused initiatives.

Excellent communication and organizational skills.

Office based 9-5 , Monday to Friday

What We Offer:

A dynamic and purpose-driven work environment, focused on delivering unforgettable experiences.

The opportunity to make a meaningful impact by contributing to community development and sustainability initiatives.

Competitive salary and benefits.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Marketer?

How many years' experience do you have in digital marketing?

Are you willing to relocate for this role?