Chief Marketing Manager (CMO)

ARYA PROPERTIES; Provinsi Bali; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A prominent property management firm in Bali is seeking a Marketing Manager to develop and execute marketing strategies, oversee brand management, and lead digital marketing initiatives. The ideal candidate will excel in performance tracking and collaboration with executive leadership. This role offers exposure to diverse marketing campaigns and a supportive environment for innovative growth.

Qualifications

• Proven experience in brand management and digital marketing.
• Strong understanding of performance tracking and KPIs.
• Excellent leadership and team-building skills.

Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Oversee advertising and promotional efforts.
• Lead digital marketing initiatives and manage agency relationships.

Skills

Brand management

Digital marketing

SEO

Campaign management

Cross-functional collaboration

Job description

Develop and execute marketing strategy aligned with business goals.

Set marketing KPIs and oversee performance tracking.

Collaborate with C-suite (especially CEO, CFO, COO) to align marketing with company-wide initiatives.

Brand Management

• Define and protect brand identity across all channels.
• Ensure consistency in messaging, visuals, and tone.
• Build brand equity through campaigns, partnerships, and storytelling.
• Lead market research to understand customer behaviour, trends, and competitors.
• Translate insights into actionable strategies for product positioning and messaging.

Campaigns & Promotion

• Oversee advertising and promotional efforts, both digital and traditional.
• Drive product launches, seasonal campaigns, and go-to-market strategies.
• Manage agency relationships and external vendors.

Digital Transformation

• Lead digital marketing initiatives: SEO, SEM, social media, email, content, and analytics.
• Adopt emerging technologies like AI, automation, and personalization tools.
• Build and mentor the marketing team, including managers, creatives, analysts, and strategists.
• Foster cross-functional collaboration with Sales, Product, HR, and Operations.
• Promote a culture of innovation, experimentation, and continuous learning.

We welcome applications from Indonesian and expatriates. Please submit your CV to [e-mail]