Business Development

SuperFood; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 30,000 - 70,000; Full time

Job summary

An innovative company is seeking a dynamic Business Development Manager to enhance its merchant ecosystem in East Java. This role focuses on acquiring quality merchants, optimizing onboarding processes, and fostering merchant loyalty through strategic relationships. The ideal candidate will have a strong background in business development, excellent communication skills, and the ability to analyze performance data for informed decision-making. Join this vibrant team and play a key role in driving growth and success within a forward-thinking environment dedicated to supporting food merchants.

Qualifications

• 3+ years in business development or partnerships, ideally in F&B or tech.
• Strong understanding of merchant acquisition and retention cycles.

Responsibilities

• Acquire and onboard new merchants aligned with SuperFood's brand.
• Monitor merchant performance and provide growth insights.
• Develop merchant loyalty programs and strategies.

Skills

Business Development

Merchant Acquisition

Data Analysis

Relationship Management

Communication Skills

Negotiation Skills

Education

Bachelor's Degree in Business or Related Field

Tools

Google Workspace

CRM Tools

Miro

Job description

Serial Entrepreneur | 7+ years as a tech startup Founder, CEO & CPO | Led 9 startups with 100+ team members | 3x raised in seed investments for 3…

Note: This role is not focused on selling SaaS, as SuperFood is free (Rp0) for food merchants.

The Business Development function is responsible for sustainably expanding SuperFood's merchant ecosystem. Its primary focus is on increasing the number of quality merchants, optimizing the onboarding process, and driving merchant performance and loyalty through strategic and relational approaches.

• Acquire potential merchants aligned with SuperFood’s brand and market segmentation.
• Manage the end-to-end onboarding process, from registration and training to operational setup.
• Monitor merchant performance and provide insights and recommendations to drive sales growth.
• Serve as the main liaison between merchants and internal teams to address needs, challenges, and collaboration opportunities.
• Develop and implement merchant loyalty programs such as training, performance incentives, and content collaborations.
• Create merchant segmentation and management strategies based on performance data and growth potential.
• Document all acquisition, onboarding processes, and merchant feedback for continuous improvement.
• Prepare merchant progress reports and strategic recommendations for management.
• Number of new merchants acquired per month.
• Conversion rate from onboarding to first transaction.
• Merchant retention rate (active merchants within 3–6 months).
• Response time to merchant needs and issues.
• Merchant satisfaction (survey results & feedback).
• Merchant participation in loyalty programs or internal collaborations.
• Responsible for the full merchant acquisition, onboarding, and development process within SuperFood's ecosystem.
• Collaborate with the Account and Product teams to support merchant needs end-to-end.
• Represent SuperFood in building long-term strategic relationships with merchants.
• Proficient in Google Workspace (Forms, Sheets, Docs, Meet), CRM tools or internal dashboards, and Miro for process mapping and collaboration.
• At least 3 years of experience in business development, sales, or partnerships, preferably in the F&B, tech, or startup industries.
• Deep understanding of the partner or merchant acquisition and retention cycle.
• Ability to build strong, credible relationships with business partners from diverse backgrounds.
• Comfortable using data for performance analysis and strategic decision-making.
• Strong communicator, proactive, and experienced in working cross-functionally in a dynamic environment.
• Proficient in presentation, negotiation, and partnership proposal development.

Business Development Manager - East Java Area