Branding & Promotion Officer

BPR Perdana; Depok; On-site; IDR 8.000.000 - 12.000.000; Full time

Job summary

A local financial institution is seeking a social media manager to enhance brand awareness through digital campaigns and content creation. This role requires at least a bachelor's degree in marketing or a related field and 1 year of experience. Candidates should be proficient in tools like Canva and CapCut, with strong analytical skills to assess campaign performance.

Qualifications

• At least 1 year of experience in a similar role.
• Strong knowledge in creating and evaluating social media content.
• Familiar with current trends on social media.

Responsibilities

• Copy content and manage social media uploads.
• Collaborate with KOL/Media to boost brand awareness.
• Evaluate implemented digital strategies based on metrics.

Skills

Social media content creation

Digital campaign management

Data analysis

Team collaboration

Education

Bachelor's degree in marketing, business, or communications

Tools

Canva

CapCut

Google Analytics

Meta Ads Manager

Job description

Job Description:

1. Copy content, caption and upload it for company social media.
2. Collaborate with KOL/Media Mass to boost brand awareness
3. Have a negotiable & analysis thinkin
4. Running paid campaigns on various social media platforms and Google.
5. Create design marketing collateral using Canva
6. Create and editing video content with CapCut
7. Compile all data needed (socmed, budget, promotion performances)
8. Evaluate all digital strategies that are implemented based on the metrics or KPIs that have been set.
9. Create event plan (end to end)
10. Create marketing collateral
11. Manage CRM & Omnichannel (respond all chat)
12. Manage paid ads (Meta, Google, TikTok, etc.)
13. Build and track performance for digital campaigns (using Google Analytics, Meta Ads Manager, etc.)
14. SEO/SEM basics: optimize content so people actually find it

Job Qualification:

1. Bachelor's degree in marketing, business, or communications.
2. Have a similar experience for at least 1 year.
3. Strong knowledge of creating and evaluating social media content.
4. Familiar with ongoing trends on social media.
5. Familiar with Facebook Ads, YouTube Ads, to Google Ads, Capcut & Canva
6. Having knowledge of SEO (keywords) is a plus.
7. Excellent organizational, communication, and teamwork skills
8. Strong ability to analyze data, conduct in-depth research, and present creative ideas for brand marketing activities