Branding & Promotion Officer

Bank Perdana; Depok; On-site; IDR 30.000 - 60.000; Full time

Job summary

An established industry player is looking for a dynamic Marketing Specialist to elevate their brand presence through innovative social media strategies. This role involves creating captivating content, managing paid campaigns, and collaborating with key opinion leaders to enhance brand awareness. You will utilize tools like Canva and CapCut to design marketing collateral and engage with audiences across various platforms. If you have a passion for digital marketing and a knack for data analysis, this is an exciting opportunity to make a significant impact in a vibrant team environment.

Qualifications

• 1+ year experience in social media content creation and evaluation.
• Strong ability to analyze data for marketing strategies.

Responsibilities

• Manage and create engaging content for social media platforms.
• Run and evaluate paid campaigns on social media and Google.

Skills

Social Media Management

Data Analysis

Content Creation

Communication Skills

SEO Basics

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Tools

Canva

CapCut

Google Analytics

Meta Ads Manager

Facebook Ads

YouTube Ads

Google Ads

Job description

Job Description:

1. Copy content, caption and upload it for company social media.
2. Collaborate with KOL/Media Mass to boost brand awareness
3. Have a negotiable & analysis thinkin
4. Running paid campaigns on various social media platforms and Google.
5. Create design marketing collateral using Canva
6. Create and editing video content with CapCut
7. Compile all data needed (socmed, budget, promotion performances)
8. Evaluate all digital strategies that are implemented based on the metrics or KPIs that have been set.
9. Create event plan (end to end)
10. Create marketing collateral
11. Manage CRM & Omnichannel (respond all chat)
12. Manage paid ads (Meta, Google, TikTok, etc.)
13. Build and track performance for digital campaigns (using Google Analytics, Meta Ads Manager, etc.)
14. SEO/SEM basics: optimize content so people actually find it

Job Qualification:

1. Bachelor's degree in marketing, business, or communications.
2. Have a similar experience for at least 1 year.
3. Strong knowledge of creating and evaluating social media content.
4. Familiar with ongoing trends on social media.
5. Familiar with Facebook Ads, YouTube Ads, to Google Ads, Capcut & Canva
6. Having knowledge of SEO (keywords) is a plus.
7. Excellent organizational, communication, and teamwork skills
8. Strong ability to analyze data, conduct in-depth research, and present creative ideas for brand marketing activities