Brand Strategy - Marketing

Shopee; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading e-commerce platform is seeking a Brand Strategist in Jakarta Utara to develop brand positioning and lead marketing campaigns. The ideal candidate has a bachelor's degree in Marketing or a related field, with 1-2 years of relevant experience. Strong analytical and communication skills are essential, along with project management abilities to drive multi-channel brand campaigns.

Qualifications

• 1–2 years of experience in brand strategy or marketing.
• Ability to synthesize data into strategic insights.
• Proven experience managing multi-channel campaigns.

Responsibilities

• Develop and refine brand positioning and identity.
• Lead integrated marketing campaigns and monitor brand performance.
• Work with cross-functional teams to ensure brand messaging consistency.

Skills

Brand strategy

Analytical skills

Communication

Project management

Education

Bachelor’s degree in Marketing, Business or Communications

Job description

Responsibilities

• Develop and refine brand positioning, identity, and architecture aligned with business goals and customer insights.
• Lead the strategic development of integrated marketing campaigns that reinforce brand values and drive engagement.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for brand growth.
• Work cross-functionally with Product, Growth, PR, and Creative teams to ensure consistent brand messaging and tone across all channels.
• Monitor and evaluate brand performance through qualitative and quantitative metrics, reporting regularly to stakeholders.
• Develop briefs and guide agency partners or internal teams to deliver high-impact creative campaigns.
• Champion brand consistency and quality across internal and external touchpoints.
• Support the development of long-term brand strategy, including purpose, narrative, and brand evolution planning.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–2 years of experience in brand strategy, brand marketing, or related roles (agency or in-house or client services).
• Strong analytical and research skills, with the ability to synthesize data into strategic insights.
• High attention to detail and strongly meticulous.
• Excellent communication and storytelling abilities.
• Proven experience managing and executing multi-channel brand campaigns.
• Ability to think both creatively and strategically, with strong project management skills.
• Experience working with or managing creative agencies is a plus.