Brand & Strategy Expert — AI Content QA (Remote)

SME Careers; Indonesia; Remote; IDR 1,478,640,000 - 2,464,401,000; Full time

Job summary

SME Careers, a fast-growing AI Data Services company, seeks a Brand & Strategy SME for an hourly remote contractor role. Review AI-generated brand strategy, positioning, and GTM outputs, and provide expert feedback with precise written explanations and model deliverables.

Responsibilities include creating briefs and messaging frameworks, evaluating responses for clarity and brand fit, and ensuring accuracy across industries while adhering to a rigorous strategic standard.

Qualifications

• Bachelor’s degree (or higher) in Marketing, Business, Communications, Psychology, or related field (or equivalent professional experience).
• 5+ years of professional experience in brand strategy, product marketing, strategy consulting, or integrated marketing strategy.
• Strong command of positioning and messaging (value prop, proof points, objections, narrative, and tone adaptation).
• Demonstrated ability to develop customer insights (qual/quant research interpretation, personas/JTBD, segmentation).
• Strong strategic reasoning: translating ambiguous goals into clear strategy, prioritization, and measurable choices.
• Ability to evaluate and improve deliverables such as brand briefs, messaging hierarchies, campaign concepts, creative strategy, and GTM plans.
• Minimum C1 English proficiency.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.

Responsibilities

• Develop AI Training Content: Create detailed prompts and gold-standard brand/strategy outputs (briefs, frameworks, messaging, GTM plans).
• Optimize AI Performance: Evaluate and rank AI responses to improve strategic rigor, clarity, brand alignment, and practical usefulness.
• Ensure Model Integrity: Test AI outputs for inaccuracies, hallucinated claims, bias, and brand-risk issues; validate reliability across industries and audiences.

Job description

SME Careers, a fast-growing AI Data Services company, seeks a Brand & Strategy SME for an hourly remote contractor role. Review AI-generated brand strategy, positioning, and GTM outputs, and provide expert feedback with precise written explanations and model deliverables.

Responsibilities include creating briefs and messaging frameworks, evaluating responses for clarity and brand fit, and ensuring accuracy across industries while adhering to a rigorous strategic standard.