Brand Strategy & Creative

Shopee; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading e-commerce platform is looking for a Brand Marketing Specialist in Jakarta Utara to develop and execute strategic brand and marketing campaigns. Ideal candidates will have a Bachelor's degree in Marketing and at least 2 years of relevant experience in brand strategy. Responsibilities include collaborating with marketing teams and overseeing creative asset production. Competitive compensation and a fast-paced work environment await ambitious applicants.

Qualifications

• Minimum 2 years of relevant experience in brand strategy or marketing campaign development.
• Strong capability in developing brand narratives and messaging frameworks.
• Excellent multitasking skills in a fast-paced environment.

Responsibilities

• Develop and execute brand and marketing campaigns aligning with business objectives.
• Assist in developing copywriting for marketing channels like social media.
• Collaborate with Marketing and other Brand functions for cohesive messaging.

Skills

Brand strategy development

Project management

Copywriting

Multitasking

Education

Bachelor’s degree in Marketing, Communications, or related fields

Job description

Job Description

• Develop and execute strategic brand and marketing campaigns that align with business objectives.
• Assist in developing copywriting for selected marketing channels, including social media, blog articles, and media releases
• Collaborate closely with Marketing, and other Brand functions to ensure cohesive messaging
• Direct and oversee the production of creative assets by working closely with graphic designers to maintain consistency across all touchpoints.
• Stay up-to-date with industry trends, creative innovations, and competitor activities to inspire fresh and relevant brand ideas.

Requirements

• Bachelor’s degree in Marketing, Communications, Branding, or related fields.
• Minimum 2 years of relevant experience in brand strategy or marketing campaign development, preferably within the tech industry.
• Proven experience of managing end-to-end brand or product marketing campaigns with measurable business results.
• Strong capability in developing brand narratives, messaging frameworks, and integrated marketing campaign strategies
• Experience in overseeing the development of creative assets, ensuring consistency in both visual design and copywriting across all channels.
• Excellent multitasking skills with the ability to thrive in a fast-paced, dynamic environment.
• Strong project management and organizational capabilities, with attention to details.