Brand & PR Specialist

99 Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading real estate technology company in Jakarta seeks a Brand & PR Specialist. This role involves managing brand image, public relations strategies, and partnerships. Candidates should have a Bachelor's degree and 3-4 years experience in PR and brand partnership management. The position requires excellent communication skills and a deep understanding of the Indonesian property market. Join us to innovate in real estate!

Qualifications

• 3-4 years experience in brand partnership management and public relations, preferably in property or real estate.
• Proven success in managing strategic partnerships that deliver measurable business impact.
• Deep understanding of the Indonesian property market and media landscape.

Responsibilities

• Develop and implement branding and public relations strategies.
• Prepare press releases, media kits, and presentation decks.
• Organize PR events and manage media relations.

Skills

Brand partnership management

Public relations

Negotiation skills

Communication

Analytical skills

Education

Bachelor’s degree in Communications, Marketing, Business, or related field

Tools

Looker

Brand24

Job description

Overview

99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specialising in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.

Join Us and Lead the Real Estate Revolution!

At 99 Group, we're on a mission to revolutionise the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.

Responsibilities

Your Role: The Brand & PR Specialist is responsible for building, managing, and optimizing the company’s brand image and public/media relations. This role designs and runs effective communication strategies to increase awareness, engagement, and reputation of Rumah123 & 99 Group in the Indonesian property market.

• Develop and implement comprehensive branding and public relations strategies to enhance Rumah123 & 99 Group’s market presence and reputation
• Lead Rumah123’s PR strategy: create and distribute press releases, media kit, monthly report, manage media relations, and maintain company reputation.
• Prepare professional presentation decks for internal and external stakeholders, incorporating corporate data to support messaging and campaigns.
• Collaborate closely with the Data & Analytics team to gather, verify, and interpret data relevant for PR storytelling and reporting.
• Take ownership of monthly and yearly PR performance reports, analyzing media coverage, sentiment, and campaign outcomes to inform strategic decisions.
• Position Rumah123 as a thought leader in the property industry by creating and distributing insightful, innovative, and value-driven content on LinkedIn and other relevant platforms.
• Organize PR events, product launches, and media engagements to maximize brand exposure.
• Utilize media monitoring and analytics tools to measure and optimize the impact of branding and PR initiatives.
• Own and grow the official LinkedIn account as a key platform for thought leadership and professional engagement.
• Monitor media coverage, manage crisis communication, and produce insightful public-facing content.
• Identify, develop, and manage strategic partnerships with brands, developers, agents, media, and other key stakeholders for short & long term partnership.
• Negotiate partnership agreements and collaborate on joint campaigns or events to drive business growth.
• Track partnership performance and deliver actionable insights.
• Assist in executing brand campaigns and promotional activities to support brand awareness efforts.
• Support partnership activations by organizing events, collaterals, and communication materials
• Coordinate with marketing & product teams to ensure consistent brand messaging across all channels.

Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or related field.
• 3-4 years experience with a strong emphasis on brand partnership management, brand strategy, and public relations, preferably in property, real estate, or adjacent industries.
• Proven success in building and managing strategic partnerships that deliver measurable business impact.
• Experience managing corporate LinkedIn accounts for brand building and thought leadership.
• Excellent communication, negotiation, and interpersonal skills.
• Deep understanding of the Indonesian property market, media landscape, and digital marketing channels.
• Skilled in media monitoring (software Looker, Brand24), CRM, project management, and content creation tools
• Strong analytical skills with ability to assess partnership and communication outcomes for continuous improvement.
• Proactive, creative, and detail-oriented with strong organizational and multitasking abilities.
• Ability to work collaboratively across multiple teams and stakeholders.

Are you ready to shape the future of real estate? Join us in this exciting journey of innovation, collaboration, and growth. Together, let's redefine what's possible in the world of real estate.

Make your mark at 99 Group. Apply now!