Brand Marketing Strategy Manager

naPocut; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading fashion retail company in Jakarta is looking for a Digital Strategist to develop marketing strategies based on consumer insights and market trends. The ideal candidate will have over 5 years of experience in marketing, a solid understanding of digital marketing and SEO principles, and strong leadership skills. This role plays a crucial part in achieving brand awareness and executing innovative campaigns.

Qualifications

• 5+ years' experience in marketing, ideally within fashion retail or consumer marketing.
• Proven ability to leverage performance and customer data for influencer campaigns.
• Experience in project management with successful strategic execution.

Responsibilities

• Develop digital strategy based on consumer behavior and trends.
• Research and monitor market trends.
• Achieve brand awareness and customer acquisition.

Skills

Digital marketing strategy

Team leadership

Content management systems (CMS)

SEO principles

Social media analytics

Education

Bachelor's degree

Job description

Overview

• Develop a digital strategist based on trends, consumer behavior and business objectives for the brand
• Research and monitoring market trends
• Achieve brand awareness amongst the core target audience, customer acquisition, best-in-class campaign execution, and consistent creative and context identity across all touch points
• Provide strategic direction on the communications initiatives, identifying the key value proposition, consumer needs, and value to the business
• Maintain and innovate marketing strategy related to affiliate, content, and social media
• Strong ability to communicate effectively and lead a team. Proficient in using content management systems (CMS) and digital marketing tools
• Solid understanding of SEO, Google and social media analytics principles and best practices. Attention to detail to ensure content accuracy and alignment with brand guidelines

Job Specs / Qualifications

• Bachelor's degree; 5+ years’ experience in marketing, ideally within a fashion retail or consumer marketing company
• Proven experience leveraging performance and customer data to inform successful influencer campaigns
• Experience with project management, with a proven record to drive strategic frameworks all the way through execution
• Familiarity with customer behaviors and successful content strategies. Capable of extracting consumer and communication insights from our content
• Self-starter who brings campaigns to market, develops new practices, and is dedicated to analyzing growth through metrics
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?