Brand Marketing Specialist

PT Mid Solusi Nusantara (MEKARI); Indonesia; Hybrid; IDR 100.000.000 - 200.000.000; Full time

Job summary

Mekari, perusahaan SaaS terkemuka di Indonesia, mencari Brand Marketing Specialist untuk memperkuat visibilitas merek dan mendukung pertumbuhan bisnis. Dalam peran ini, Anda akan memimpin inisiatif pemasaran strategis, bekerja sama dengan tim lintas fungsi, dan menganalisis kinerja kampanye untuk mencapai tujuan merek yang ambisius.

Benefits

Gaji kompetitif + tunjangan harian

Asuransi kesehatan premium

Fleksibilitas waktu kerja

Program kepemilikan notebook

Lingkungan kerja yang ramah dan dinamis

Qualifications

• Pengalaman terbukti sebagai Brand Marketing Specialist atau di peran serupa.
• Pemahaman yang kuat tentang prinsip manajemen merek dan strategi pemasaran.
• Up-to-date dengan tren industri dan praktik pemasaran terbaik.

Responsibilities

• Mengembangkan dan menerapkan strategi merek yang komprehensif.
• Berkolaborasi dengan tim lintas fungsi untuk mengelola proyek dan memastikan konsistensi merek.
• Memonitor dan menganalisis kinerja kampanye pemasaran.

Skills

Komunikasi

Kreativitas

Analisis data

Kerja sama tim

Education

Gelar sarjana di Marketing, Bisnis, atau bidang terkait

Tools

Digital marketing tools

SEO

SEM

Media Sosial

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Responsibilities:

We are seeking a dynamic Brand Marketing Specialist to join our team. As a Brand Marketing Specialist, you'll be a key player in defining and promoting our brand. Working closely with diverse teams, you'll lead strategic marketing initiatives to enhance brand visibility, generate leads efficiently, and contribute to overall business growth.

Brand Strategy: Develop and implement comprehensive brand strategies aligned with organizational goals.

Brand Guidelines: Develop and maintain brand guidelines to ensure consistency in brand representation across all touchpoints.

Collaboration: Work closely with cross-functional teams or stakeholders, including product team, telesales team, sales team, partnership team, head of business, UI/UX team, aftersales team, etc, to ensure project management going as expected and enhance brand consistency & alignment.

Channel Coordination: Work closely with the marketing team, including SEO, SEM, Social Media, Event, Blog, Analytics, Creative, etc. Ensure seamless integration and alignment across various marketing channels, also between marketing channels and the external stakeholders.

Performance Analysis: Monitor and analyze the performance of marketing campaigns and activities, providing insights and recommendations for optimization.

Campaign Development: Conceptualize, plan, and execute integrated marketing campaigns to build brand awareness and drive leads conversion.

External Brand Collaboration: Maintain partnerships with external brand collaboration partners, such as Gartner.

Maintain to achieve target: Brand awareness, SQL, budget spending, and effective coordination among all internal and external stakeholders.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

Proven experience as a Brand Marketing Specialist or in a similar role.

Strong understanding of brand management principles and marketing strategies.

Excellent communication and creative thinking skills.

Proficient in digital marketing tools and platforms and familiar with SEO, SEM, Social Media, Event, Blog, and other marketing channels.

Analytical mindset with the ability to translate data into actionable insights.

Team player with strong collaboration and communication skills.

Up-to-date with industry trends and marketing best practices.

What You Will Get:

1. Competitive salary + daily allowance.
2. Premium private health insurance (outpatient, inpatient, maternity, dental).
3. Early access to salary + flex installment (employee loan) via Mekari Flex.
4. Allowance for sports activities and glasses/contact lenses.
5. Flexible working hours with a hybrid work culture.
6. Annual and unpaid leaves from day 1 of join date + unlimited sick leave with doctor note.
7. Notebook Ownership Program.
8. Strategic office location, accessible by MRT.
9. Friendly and dynamic work environment.
10. Opportunity to build impactful solutions with Indonesia's no. 1 SaaS company.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

Don't forget to check our Recruitment FAQ athttps://bit.ly/FAQMekariRecruitment [ENG] orhttps://bit.ly/FAQRekrutmenMekari [INA] to find the answers to commonly-asked questions regarding our recruitment process.

We wish you the best. Hope to see you around soon!

Computer Software & Networking 1,001-5,000 employees

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. Our mission is to empower businesses and professionals to progress effortlessly. Our products (Talenta, Sleekr, Jurnal, KlikPajak) have been used by tens of thousands of business in Indonesia.

To reach millions, we need more people like you: entrepreneurs, builders, owners inside the company who are eager to grow at scale. Join us to empower more businesses with technology.

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. Our mission is to empower businesses and professionals to progress effortlessly. Our products (Talenta, Sleekr, Jurnal, KlikPajak) have been used by tens of thousands of business in Indonesia.

To reach millions, we need more people like you: entrepreneurs, builders, owners inside the company who are eager to grow at scale. Join us to empower more businesses with technology.

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