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BRAND & MARKETING MANAGER

PT Dunia Kido Indonesia

Daerah Khusus Ibukota Jakarta

On-site

IDR 200.000.000 - 300.000.000

Full time

3 days ago
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Job summary

PT Dunia Kido Indonesia is seeking a Brand & Marketing Manager to drive brand growth and customer engagement across various channels. This role involves strategic planning, overseeing marketing activities, and leading a team to achieve business targets. Ideal candidates should possess a strong managerial background in brand marketing, preferably within the baby products or FMCG sectors.

Qualifications

  • Minimum 5 years of managerial experience in brand and marketing.
  • Proven track record in executing successful marketing campaigns.
  • Strong understanding of brand building and consumer behavior.

Responsibilities

  • Develop and implement marketing plans to increase brand awareness.
  • Lead brand development including messaging and visual consistency.
  • Conduct market research to identify opportunities.

Skills

Strategic planning
Brand management
Digital marketing
Leadership
Communication

Tools

CRM systems
Marketing automation software
Social media platforms

Job description

As the Brand & Marketing Manager, you will be responsible for developing and executing comprehensive brand and marketing strategies that drive brand growth, customer engagement, and revenue. This role requires a balance of strategic thinking and hands-on execution, covering both online and offline marketing initiatives, brand management, and close collaboration with cross-functional teams. You will also lead the marketing team and play a key role in ensuring the brand is effectively positioned in the market.

Key Responsibilities

Develop and implement comprehensive marketing plans to increase brand awareness, customer engagement, and revenue growth.

Design and execute brand and marketing strategies (both online and offline) aligned with the company’s vision and business objectives.

Lead brand development, including managing brand positioning, identity, messaging, and visual consistency across all channels.

Oversee the creation and execution of marketing activities, including advertising, promotions, events, PR, and digital marketing campaigns.

Develop and manage short-term and long-term marketing plans and budgets, ensuring alignment with company goals.

Manage ATL (Above The Line) and BTL (Below The Line) marketing initiatives, ensuring effective reach and impact.

Collaborate closely with sales, product, and operations teams to ensure marketing strategies support business targets and product growth.

Conduct in-depth market research, analyze market trends, customer behavior, and competitor activities to identify opportunities and inform decision-making.

Monitor, analyze, and report on campaign performance and key marketing metrics, making data-driven adjustments as needed.

Stay updated with the latest marketing trends, digital tools, technologies, and best practices, applying innovative solutions to drive marketing effectiveness.

Manage and lead the marketing team, providing mentorship, guidance, and support to foster growth and achieve high performance.

What We’re Looking For

Minimum 5 years of managerial experience in brand and marketing, preferably in baby products, consumer goods, or FMCG industries.

Proven track record in developing and executing successful marketing campaigns that drive brand awareness and business growth.

Strong understanding of brand building, consumer behavior, and market dynamics.

Experience in both traditional (ATL/BTL) and digital marketing channels.

Excellent strategic planning and execution capabilities with a data-driven mindset.

Creative and innovative thinker with strong problem-solving and analytical skills.

Excellent communication, leadership, and collaboration skills.

Proficient in using marketing tools, CRM systems, social media platforms, and marketing automation software.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Brand and Marketing Manager?

How much notice are you required to give your current employer?

Are you available to travel for this role when required?

Are you available to work outside your usual hours when required? (e.g. weekends, evenings, public holidays)

Which of the following languages are you fluent in?

Are you willing to undergo a pre-employment background check?

Retail & Consumer Products 11-50 employees

Parklon Indonesia was started in 2011 by a mother who is driven to seek and provide the best safety and environment for her kids under PT. Dunia Kido Indonesia.

PT. Dunia Kido Indonesia believes to give the best products for the parents and kids in Indonesia. Under PT. Dunia Kido Indonesia, we will strive to the safety of our kids, so the parents can accompany their children in their learning progress.

While we focus to bring you safe and comfortable environment to play with, we continuously set and meet goals to provide a lot of research to improve our products with top leading world certifications. Our products has passed SGS, EN71, BPA Free, Walmart and Costco Audit. We will not compromise the quality of our products for your safety because your safety is our priority. As part of PT. Dunia Kido Indonesia, we are sure that Parklon Indonesia will be the top leading brand in baby & kids industry.

Parklon Indonesia was started in 2011 by a mother who is driven to seek and provide the best safety and environment for her kids under PT. Dunia Kido Indonesia.

PT. Dunia Kido Indonesia believes to give the best products for the parents and kids in Indonesia. Under PT. Dunia Kido Indonesia, we will strive to the safety of our kids, so the parents can accompany their children in their learning progress.

While we focus to bring you safe and comfortable environment to play with, we continuously set and meet goals to provide a lot of research to improve our products with top leading world certifications. Our products has passed SGS, EN71, BPA Free, Walmart and Costco Audit. We will not compromise the quality of our products for your safety because your safety is our priority. As part of PT. Dunia Kido Indonesia, we are sure that Parklon Indonesia will be the top leading brand in baby & kids industry.

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