Brand Marketing Manager

Simbadda Group; Daerah Khusus Ibukota Jakarta; On-site; USD 25.000 - 45.000; Full time

Job summary

A leading company in Indonesia is looking for a Senior Digital Marketing professional to develop and execute comprehensive marketing strategies for their products. The role requires a strong understanding of both B2B and B2C marketing, along with proficient skills in data analysis and budget management. The ideal candidate should have at least 5 years of experience, preferably in the consumer electronics industry, and demonstrate a track record of successful digital marketing campaigns.

Qualifications

• Minimum 5 years of experience in B2B & B2C as senior digital marketing.
• Experience in consumer electronics industry is preferred.
• Experience leading teams and monitoring their performance.

Responsibilities

• Develop and execute marketing strategies for offline and online channels.
• Manage and allocate the marketing budget to maximize campaign impact.
• Conduct competitor and market analysis to uncover growth opportunities.

Skills

Data analysis

SEO

SEM

PPC

A/B testing

Conversion rate optimization

Social media ads

Email marketing

Retargeting

Budget management

Education

Bachelor’s degree in Marketing or Advertising

Tools

Google Analytics

Google Tag Manager

Job description

• Develop and execute brand marketing strategies for offline and online channels, aligning with business goals and utilizing a customer-centric marketing funnel to drive brand presence, sales, and growth.
• Collaborate with distribution partners, retailers, and e-commerce platforms to ensure consistent brand representation and optimize visibility across offline and online channels.
• Plan and execute marketing campaigns for launches, promotions, and events, collaborating with creative teams for impactful materials.
• Efficiently manage and allocate the marketing budget across channels, tracking expenses to maximize campaign impact.
• Ensure marketing materials and activities align with brand guidelines and values, while regularly reviewing retail and online channels for consistent branding.
• Enhance customer service, leverage CRM tools, analyze data, and implement retargeting strategies to improve after-sales support, resolve issues, and re-engage customers with personalized campaigns.
• Conduct competitor and market analysis to uncover growth opportunities, while staying updated on the latest marketing trends and technologies for retail and distribution channels.

Job Description

• Develop and execute brand marketing strategies for offline and online channels, aligning with business goals and utilizing a customer-centric marketing funnel to drive brand presence, sales, and growth.
• Collaborate with distribution partners, retailers, and e-commerce platforms to ensure consistent brand representation and optimize visibility across offline and online channels.
• Plan and execute marketing campaigns for launches, promotions, and events, collaborating with creative teams for impactful materials.
• Efficiently manage and allocate the marketing budget across channels, tracking expenses to maximize campaign impact.
• Ensure marketing materials and activities align with brand guidelines and values, while regularly reviewing retail and online channels for consistent branding.
• Enhance customer service, leverage CRM tools, analyze data, and implement retargeting strategies to improve after-sales support, resolve issues, and re-engage customers with personalized campaigns.
• Conduct competitor and market analysis to uncover growth opportunities, while staying updated on the latest marketing trends and technologies for retail and distribution channels.

Minimum Qualifications

• Bachelor’s degree majoring in Marketing, Advertising, or relevant field
• A minimum of 5 years of experience in B2B & B2C as senior digital marketing
• Experience in the consumer electronics industry is preferred
• Experience in leading teams and monitoring their performance
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google Tag Manager, etc)
• Skills in data analysis, SEO, SEM, PPC, A/B testing, conversion rate optimization, social media ads, email marketing, retargeting, and budget management can be implemented to create targeted, optimized, and results-driven marketing campaigns.
• Experience managing multi-million Indonesian rupiah direct-response marketing budgets across all platforms and all device types
• Proven experience developing and scaling new digital programs, as well as monitoring and refining existing programs to meet the company's objectives, strategies, and forecasts