Brand Marketing IP Campaign Manager (TikTok Shop by Tokopedia, Indonesia)

TIKTOK PTE LTD (TIKTOK); Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading social media platform is seeking a Brand Marketing IP Campaign Manager in Jakarta Utara. The role involves developing and executing innovative marketing campaigns, analyzing performance data, and enhancing brand awareness. Ideal candidates will have 5 years in e-commerce, particularly in livestreams or short videos, and a Bachelor's degree. This position offers an opportunity to shape marketing strategy in a dynamic environment.

Qualifications

• 5 years of experience in e-commerce specializing in livestream or short videos.
• Proficiency in end-to-end process of developing brand IP marketing campaigns.
• Fluency in English.

Responsibilities

• Initiate and execute Brand IP marketing campaigns.
• Collaborate with stakeholders for campaign creation and optimization.
• Conduct data analysis on campaign performance.
• Leverage trends in digital marketing and social media for optimization.
• Optimize campaign revenue through monetization.

Skills

Campaign development

Data analysis

Problem solving

Collaboration

Trend analysis

Education

Bachelor's Degree or above

Job description

Brand Marketing IP Campaign Manager (TikTok Shop by Tokopedia, Indonesia)

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

In this role you will be responsible for conceptualising, developing and executing Brand IP marketing campaigns. You will create effective and accurate brand activation plans that align with our company's vision and goal. Roles & Responsibilities:

• Responsible for initiating, developing, and executing Brand IP marketing campaigns (Super Brand Day, Brand day, New arrival day, etc)
• Collaborate and coordinate across various stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams for campaign creation and optimization
• Conduct data analysis on campaign performance (including order and GMV targets), good at problem solving and able to solve issues with innovative ideas, partnerships and activations that enhance campaign performance
• Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments; leverage trends and developments to optimize campaigns' creative ideas and enhance brand awareness and influence
• Responsible for campaign monetization to optimize campaign revenue

Qualifications

Minimum Qualifications

• Minimum Bachelor's Degree or above
• 5 years of experience in e-commerce specializing in livestream or short videos
• English proficiency
• Proficiency in end-to-end process of developing brand IP marketing campaigns

Preferred Qualifications

• Fluency in ecommerce, marketing campaign and livestream language
• Proven experience in owning a comprehensive marketing campaign from ideation to execution