Brand Manager Home Care

Pengiklan Anonim; Bekasi; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to lead the marketing efforts for Home Care Products. This role involves developing and executing comprehensive marketing strategies, managing budgets, and coordinating with various marketing agencies to enhance brand presence. The ideal candidate will have a strong track record in the FMCG sector, particularly in Home Care, with excellent analytical and leadership skills. Join a dynamic team where your innovative solutions can drive brand success and market penetration. If you are passionate about marketing and consumer behavior, this opportunity is perfect for you.

Qualifications

• Minimum 3 years experience in Home Care Products of FMCG industry.
• Strong communication and leadership skills are essential.

Responsibilities

• Manage marketing strategies for Home Care Products and oversee brand development.
• Coordinate with marketing agencies and control marketing campaigns.

Skills

Analytical Thinking

Leadership Skills

Communication Skills

Interpersonal Skills

Consumer Behavior Understanding

Detail Orientation

Education

S1 or S2 degree from reputable University

Tools

MS Office

Job description

Job Responsibilities:

• Manage Marketing Management of Home Care Product
• Create & develop brand strategy/plan & holistic marketing strategy/plan (including: marketing budget, develop potential brand / product positioning)
• Strong implementation, controlling, corrective action, of brand & marketing plan (including Sales target achievement)
• Manage marketing budget implementation on the right effective track
• To control / do corrective action of marketing campaigns especially in Trading Term, space Rental, Digital Campaign, TVC Campaign
• Develop & analyze relevant marketing research as a base to develop brands (Including Shopping habits, Usage & Attitude Test, retail audit, post campaign tracking study etc)
• To identify all opportunities & threat
• Leading in coordination with all marketing agencies/ consultant etc (Digital Marketing Agency, Advertising Agency, Creative boutique, Media Buyer, Brand Activation Agency, marketing research agencies, fragrance house etc)
• Coordinate tightly sales promotion with distributors, key customers (To monitor market penetration, product display etc)
• Leading in product development (NPD New Product Dev / EPD Existing Product Dev) (Coordinate with Prodev Team: R&D, Production, Cost Accounting, Purchasing, label / pack designer etc)

Requirements:

• Minimum 3 years experience in similar field with an outstanding track record, and 3 years within a management role in Home Care Products of Fast Moving Consumer Good Industry
• S1 or S2 degree of any disciplines from reputable University
• Experienced in handling TVC programs, social media/ digital campaigns, brand activation.
• Understand the promotion concept in terms of: TVC production process, media plan, media placement, digital advertising, social media, POS material, SPG management, brand activation, brand exhibition, publication
• Strong analytical thinking, detail orientation, has and enthusiasm to learn the business processes, leadership skills.
• Understanding of consumer needs and behavior
• Strong communication and interpersonal skills. Especially the ability to work cross departments to achieve results
• Have the ability to think big, delivering innovative strategic solutions
• Conversant with English (verbal and written) is a must
• Conversant with MS office operation
• The successful candidate will be located in Bekasi