Brand Manager (FMCG), E-commerce Enablement

AnyMind Group; Tangerang Selatan; On-site; USD 30.000 - 45.000; Full time

Job summary

Join AnyMind Group as a Brand Manager in their E-Commerce Enablement division. You'll manage FMCG brands and oversee brand strategy, sales ownership, and marketing execution. This role offers a unique opportunity to shape the growth of the e-commerce business in Indonesia, working in a dynamic and fast-paced environment.

Benefits

Competitive Salary

Performance Review (twice a year)

Performance Bonus (once a year)

12 days of annual paid leaves

Opportunity to explore e-commerce trends

Qualifications

• Minimum 3 years of experience in brand management within e-commerce or marketplace.
• Strong understanding of the Indonesian e-commerce and retail landscape.
• Fluency in English for internal communication and collaboration.

Responsibilities

• Own end-to-end brand management, including positioning and pricing.
• Drive product sell-through across e-commerce platforms and retail channels.
• Develop and execute both online and offline marketing strategies.

Skills

Brand Management

E-commerce Strategy

Digital Marketing

Sales Management

Cross-functional Collaboration

Job description

Step into an entrepreneurial role within AnyMind’s E-Commerce Enablement division, where you'll manage and scale FMCG brands as if they were your own. As a Brand Manager, you’ll oversee the entire brand journey from inventory movement in warehouses to strategic marketing execution and driving sales across both online and offline channels. This is a unique opportunity to directly shape the growth of AnyMind’s e-commerce business with your own hands.

What You'll Do

• Lead Brand Strategy: Own end-to-end brand management, including positioning, pricing, and go-to-market strategy across online and offline channels.
• Sales Ownership: Drive product sell-through across e-commerce platforms and retail channels; manage stock and performance via DDI warehouse.
• Marketing Execution: Develop and execute both online (digital/influencer marketing) and offline marketing strategies to meet brand and sales goals.
• Brand Growth: Collaborate with the digital marketing and retail teams to lead promotional activities, marketplace execution, and in-store campaigns.
• Performance-Driven: Track key metrics and optimize brand performance with a strong focus on revenue, sell-through, and market share.
• Brand Uplift: Take full ownership of brand positioning, visibility, and growth in a competitive FMCG landscape.
  
  
  

Who You Are

• Minimum 3 years of experience in brand management within the e-commerce or marketplace industry preferably in FMCG, cosmetics, or skincare
• Strong understanding of the Indonesian e-commerce and retail landscape
• Business-oriented mindset with hands-on experience in strategy, pricing, and campaign execution
• Fluency in English for internal communication and collaboration
• Excellent cross-functional skills, able to work effectively with supply chain, digital, and retail teams
• Self-starter, results-driven, and passionate about building impactful consumer brands.
  
  
  

Why You’ll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year)
• 12 days of annual paid leaves
• Exciting opportunity to explore e-commerce and digital marketing trends
• Grow your career in an international, professional, fast-paced and dynamic environment