BRAND MANAGER (FASHION)

PT Dwi Krafi Brands (LASKALA GROUP); Jawa Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading brand management company in Indonesia is looking for a Brand Manager. The role involves managing brand activities, executing marketing plans, and analyzing marketing data for performance improvement. The ideal candidate will have experience in brand management, strong analytical skills, and the ability to lead cross-functional teams. Competitive salary and opportunities for growth are provided.

Qualifications

• Experience in brand management with demonstrated success.
• Strong analytical skills to evaluate marketing performance.
• Proven ability to establish partnerships with influencers.

Responsibilities

• Manage DWI KRAFI's brand activities effectively.
• Lead marketing campaigns from end to end.
• Analyze marketing data to inform strategy.
• Develop innovative product strategies.

Skills

Marketing strategy

Brand management

Data analysis

Digital marketing

Leadership

Job description

Overview

Responsible for the Development and management of DWI KRAFI's brand activities. Drive the execution of marketing plans, campaigns and programs from end-to-end process (research, planning, execution, measurement and evaluation to achieve ROI sales). Report and analyze marketing data results, develop and evaluate performance metrics to inform future marketing decisions and optimize strategy. Established strategic partnerships with influencers (KOL) to enhance brand visibility and increase customer engagement. Lead, coordinate and work across multifunctional division to facilitate creative development, content support and analytics, aiming to achieve the expected goals of the marketing plans. Conduct new product development and innovation strategy with internal parties (Consumer Insight, Research and Development, Business Development and Manufacturing Teams). Manage the marketing budget smartly and effectively to ensure the best return on Marketing Investment (ROMI) and accountability. Deliver and supervise all types of DWI KRAFI's brand activities in alignment with DWI KRAFI's brand identity. Develop and lead a cross-functional team to achieve the brand's vision, with focus on excellence in marketing and brand differentiation.

Responsibilities

• Responsible for the Development and management of DWI KRAFI's brand activities
• Drive the execution of marketing plans, campaigns and programs from end-to-end process (research, planning, execution, measurement and evaluation to achieve ROI sales)
• Report and analyze marketing data results, develop and evaluate performance metrics to inform future marketing decisions and optimize strategy
• Establish strategic partnerships with influencers (KOL) to enhance brand visibility and increase customer engagement
• Lead, coordinate and work across multifunctional division to facilitate creative development, content support and analytics, aiming to achieve the expected goals of the marketing plans
• Conduct new product development and innovation strategy with internal parties (Consumer Insight, Research and Development, Business Development and Manufacturing Teams)
• Manage the marketing budget smartly and effectively to ensure the best return on Marketing Investment (ROMI) and accountability
• Deliver and supervise all types of DWI KRAFI's brand activities in alignment with DWI KRAFI's brand identity
• Develop and lead a cross-functional team to achieve the brand's vision, with focus on excellence in marketing and brand differentiation

Qualifications & Experience

• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a brand manager?
• Do you have experience in a sales role?
• How many years' experience do you have in market research?
• How many years' experience do you have in digital marketing?