BRAND MANAGER | BRAND MARKETING MANAGER | BRAND DEVELOPMENT MANAGER

PT Dwi Krafi Brands; Kayuringinjaya; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading brand management company in Indonesia is seeking a Brand Marketing Manager to oversee and execute marketing plans, manage brand activities, and coordinate with various departments. The ideal candidate will have experience in digital marketing, project management, and budget oversight. This position offers an opportunity to enhance brand visibility and improve customer engagement through strategic partnerships and marketing initiatives.

Responsibilities

• Develop and manage brand activities for DWI KRAFI.
• Execute marketing plans end-to-end, from research to evaluation.
• Analyze marketing data and optimize strategy.
• Establish partnerships with influencers to enhance visibility.
• Coordinate across divisions for creative development and analytics.
• Conduct product development with internal teams.
• Manage the marketing budget effectively.
• Supervise brand activities in alignment with identity.

Job description

Overview

Responsible for the Development and management of DWI KRAFI's brand activities. Drive the execution of marketing plans, campaigns and programs from end-to-end process (research, planning, execution, measurement and evaluation to achieve ROI sales). Report and analyze marketing data results, develop and evaluate performance metrics to inform future marketing decisions and optimize strategy. Established strategic partnerships with influencers (KOL) to enhance brand visibility and increase customer engagement.

2. Lead, Coordinate and work across multifuctional division to facilitate creative development, content support and analytics, aiming to achieve the expected goals of the marketing plans. Conduct new product development and innovation strategy with internal parties (Consumer Insight, Research and Development, Business Development and Manufacturing Teams).

3. Manage the marketing budget smartly and effectively to ensure the best return on Marketing Investment (ROMI) and accountability

4. Deliver and supervise all types of DWI KRAFI's brand activities in alignment with DWI KRAFI's brand identity. Developed and led a cross-functional team to achieve the brand's vision, with focus on excellence in marketing and brand differentiation.

Responsibilities

• Develop and manage DWI KRAFI's brand activities.
• Drive the execution of marketing plans, campaigns and programs from end-to-end (research, planning, execution, measurement and evaluation to achieve ROI sales).
• Report and analyze marketing data results; develop and evaluate performance metrics to inform future marketing decisions and optimize strategy.
• Establish strategic partnerships with influencers (KOL) to enhance brand visibility and increase customer engagement.
• Lead, coordinate and work across multifunctional divisions to facilitate creative development, content support and analytics to achieve marketing goals.
• Conduct new product development and innovation strategy with internal parties (Consumer Insight, Research and Development, Business Development and Manufacturing Teams).
• Manage the marketing budget smartly and effectively to ensure the best ROMI and accountability.
• Deliver and supervise all types of DWI KRAFI's brand activities in alignment with the brand identity.
• Develop and lead a cross-functional team to achieve the brand's vision and excellence in marketing and brand differentiation.

Qualifications

• What is your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Brand Marketing Manager?
• Do you have experience in a sales role?
• How many years' experience do you have in digital marketing?
• How many years' experience do you have in market research?
• Have you worked in a role where you were responsible for budget management & forecasting?
• How many years of project management experience do you have?