Brand Manager - B2B Building Materials

PT Michael Page Internasional Indonesia; Jakarta Utara; On-site; IDR 350,000,000 - 750,000,000; Full time

Job summary

PT Michael Page Internasional Indonesia is seeking an experienced Marketing Manager with a strong background in B2B building materials to lead trade marketing, distributor engagement, activations, branding, and digital initiatives.

You will oversee integrated marketing programs across distributor and dealer channels, partner with Sales to identify opportunities, and drive brand awareness and demand generation among industry stakeholders in Indonesia.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5-8 years of marketing experience, including managerial or leadership roles.
• Experience in B2B building materials or construction sector.
• Strong experience in trade marketing, distributor marketing, customer activation, brand management, and digital marketing.
• Fluent in Bahasa Indonesia with professional English proficiency.

Responsibilities

• Develop and execute integrated marketing strategies aligned with commercial objectives.
• Lead trade marketing programs across distributor, dealer, and B2B channels.
• Develop joint marketing initiatives with distributors to increase product visibility, customer engagement, and sales conversion.
• Plan and manage customer activations, including exhibitions, roadshows, seminars, product launches, and distributor events.
• Drive brand awareness and demand generation among architects, interior designers, contractors, developers, and other industry stakeholders.
• Manage digital marketing activities across social media, website, content, and lead-generation channels.
• Work closely with the Sales team to identify market opportunities and support business development activities.
• Monitor market trends, competitor activities, customer insights, and campaign performance.
• Manage external agencies, vendors, marketing budgets, and overall campaign effectiveness.

Skills

Marketing strategy

Trade marketing

Distributor marketing

Brand management

Digital marketing

Team leadership

Stakeholder management

Project management

B2B marketing

English proficiency

Bahasa Indonesia

Education

Bachelor's degree in Marketing

Job description

We're looking for an experienced Marketing Manager with a strong background in B2B building materials to lead trade marketing, distributor engagement, customer activations, branding, and digital marketing initiatives.

Client Details

Our client is Global company in b2b building material finishing sector.

Description

As a Marketing Manager, your main responsibilities will include:

• Develop and execute integrated marketing strategies aligned with the company's commercial objectives.
• Lead trade marketing programs across distributor, dealer, and B2B channels.
• Develop joint marketing initiatives with distributors to increase product visibility, customer engagement, and sales conversion.
• Plan and manage customer activations, including exhibitions, roadshows, seminars, product launches, and distributor events.
• Drive brand awareness and demand generation among architects, interior designers, contractors, developers, and other industry stakeholders.
• Manage digital marketing activities across social media, website, content, and lead-generation channels.
• Work closely with the Sales team to identify market opportunities and support business development activities.
• Monitor market trends, competitor activities, customer insights, and campaign performance.
• Manage external agencies, vendors, marketing budgets, and overall campaign effectiveness.

Profile

A successful Marketing Manager should have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5- 8 years of marketing experience, including experience in a managerial or team leadership role.
• Must have experience in the B2B building materials or construction-related sector.
• Strong experience in trade marketing, distributor marketing, customer activation, brand management, and digital marketing.
• Good understanding of distributor and dealer channel dynamics.
• Experience engaging with architects, designers, contractors, developers, or project stakeholders would be an advantage.
• Commercially minded, hands‑on, and comfortable working closely with Sales teams.
• Strong communication, stakeholder management, and project management skills.
• Fluent in Bahasa Indonesia with good professional English proficiency.

Job Offer

• Opportunity to lead the marketing function for an established international building materials business.
• High visibility and direct contribution to the company's commercial growth in Indonesia.
• Broad ownership across trade marketing, distributor engagement, activations, branding, and digital initiatives.