Brand Manager

PT Arum Nirwana Global; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in the food and beverage industry in Indonesia is looking for a Brand Manager to strengthen market presence and manage brand performance. The ideal candidate will have at least 3 years of experience in brand management within the FMCG sector and a strong grasp of market research. This role offers an exciting opportunity to lead new product launches and collaborate with cross-functional teams.

Qualifications

• Minimum 3 years of experience as an Assistant/Junior Brand Manager or similar role.
• Proven track record in managing established brands and product launches.
• Fluent in English (both written and spoken).

Responsibilities

• Develop and implement brand strategies to enhance market presence.
• Manage existing brands for consistent performance and profitability.
• Lead new brand/product development from concept to launch.

Skills

Brand management

Market research

Analytical skills

Strategic thinking

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Develop and implement brand strategies to strengthen market presence and drive growth

Manage existing brands of Arum Nirwana Global, ensuring consistent performance and profitability

Lead new brand/product development initiatives, from concept to market launch

Conduct market research and analyze consumer insights to identify opportunities and trends

Plan and execute marketing campaigns, promotions, and communication strategies

Monitor brand performance, sales data, and competitor activities

Collaborate with cross-functional teams (sales, supply chain, finance) and external partners (distributors, agencies, customers)

Ensure all brand activities align with company objectives and regulatory standards

Requirements:

Bachelor’s degree in Marketing, Business, or related field (Master’s is a plus)

Minimum 3 years of experience as an Assistant/Junior Brand Manager or in a similar role within FMCG industry

Proven track record in managing established brands and launching new products

Strong understanding of consumer behaviour, market research, and brand positioning

Excellent analytical, strategic thinking, and project management skills

Strong leadership and communication skills to work across teams and external stakeholders

Fluent in English (both written and spoken)

About the Company:

PT. Arum Nirwana Global is a leading company in the food and beverage industry in Indonesia, and a sister company of PT. INDOFRESH, a major fruit importer company in Indonesia. We import premium quality products from around the world and distribute them to all markets in Indonesia through our large distribution channel, which consists of modern trade and traditional trade.