Brand Manager

Evermos; Kota Bandung; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A top FMCG company in Indonesia is seeking a Brand Manager to drive brand growth within the general trade channel. Responsibilities include developing brand strategies, managing brand performance, and collaborating with cross-functional teams. The ideal candidate has extensive experience in brand management in the FMCG sector and demonstrates strong analytical and leadership skills.

Qualifications

• 6–8 years of marketing/brand management experience.
• At least 3 years in FMCG or general trade environment.
• Proven experience in brand development and campaign execution.

Responsibilities

• Develop and implement brand strategies for general trade.
• Analyze market trends and identify opportunities.
• Manage brand portfolio for profitability and relevance.
• Design below-the-line activation programs and trade campaigns.
• Collaborate with trade marketing and sales for brand representation.
• Oversee new product launches in GT.
• Evaluate brand performance using KPIs.
• Manage relationships with agencies for brand communication.
• Ensure compliance with company guidelines and quality standards.

Skills

Analytical skills

Strategic thinking

Stakeholder management

Project management

Creative problem solving

Education

Bachelor's degree in Marketing or Business Administration

Master's degree preferred

Job description

General Description

Brand Manager plays a central role in driving brand growth and relevance within the general trade (GT) channel. This position is responsible for end-to-end brand management, from strategy formulation to execution, ensuring that brand initiatives align with consumer needs, trade dynamics, and company objectives. The role will collaborate closely with sales, trade marketing, and product development teams to design impactful campaigns, optimize portfolio performance, and secure long-term brand equity in highly competitive FMCG categories.

Key Responsibilities

1. Develop and implement brand strategies and annual marketing plans tailored for the general trade channel.
2. Analyze market trends, consumer insights, and competitor activities to identify opportunities and gaps in GT.
3. Manage brand portfolio performance, ensuring profitability, relevance, and consistency across all GT touchpoints.
4. Design and execute below-the-line activation programs and trade campaigns to strengthen in-store visibility and consumer engagement.
5. Collaborate with trade marketing and sales teams to ensure proper brand representation in distributor and reseller networks.
6. Oversee the launch of new products or variants in GT, ensuring readiness across pricing, positioning, and channel execution.
7. Track and evaluate brand performance using KPIs such as market share, sales growth, and campaign effectiveness.
8. Manage relationships with creative, media, and activation agencies to deliver impactful brand communication.
9. Ensure brand compliance with company guidelines, legal requirements, and quality standards.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
• Minimum 6–8 years of marketing/brand management experience, with at least 3 years in FMCG or general trade environment.
• Proven experience in managing end-to-end brand development, including product launches, campaign execution, and performance measurement.
• Strong analytical and strategic thinking skills, with ability to turn insights into actionable plans.
• Excellent stakeholder management and cross-functional collaboration skills.
• Creative problem solver with strong leadership and project management ability.

Evermos is committed to providing an inclusive environment where equal opportunities are available to all applicants regardless of race, color, religion, gender, national origin, disability, age, genetic information, marital status, pregnancy, or related condition. We will not tolerate discrimination or harassment based on any of these characteristics.

We also emphasize the importance of diversity in all aspects of employment including recruitment, hiring, promotions, training, and organization operations.