Brand Manager

PT. Belah Doeren Internasional; Kota Bandung; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing firm in Bandung seeks an experienced marketing professional to develop business strategies and manage brand initiatives. The ideal candidate will have at least 5 years of experience in F&B or FMCG marketing, strong problem-solving skills, and a track record of successful campaign execution. This role emphasizes market analysis and promotional strategies.

Qualifications

• Min. 5 years experience in brand/marketing F&B/retail/FMCG.
• Experience in managing campaigns with measurable targets.
• Hands-on experience in monitoring promotions and brand activities.

Responsibilities

• Study and analyze the market potential over a one-year period.
• Help develop a business plan, including yearly sales forecasts.
• Lead marketing communication initiatives based on segmentation.
• Monitor the profitability of each product/brand.
• Create in-store promotional programs and ensure their fulfillment.

Skills

Brand/marketing experience in F&B/retail/FMCG

Cross-channel campaign management

Data analysis for actionable insights

Creativity and communication skills

Problem-solving skills

Job description

Responsibilities

• Study and analyze the market potential over a one-year period.
• Help develop a business plan, including yearly sales forecasts and P/L planning.
• Lead marketing communication initiatives based on consistent segmentation, targeting, and positioning.
• Monitor the profitability of each product/brand and anticipate strategic changes.
• Continuously evaluate ATL/BTL channels to ensure brand relevance.
• Regularly monitor STD and STT.
• Create in-store promotional programs and ensure their fulfillment.

Qualifications

• Min. 5 years experience in brand/marketing F&B/ retail/FMCG
• Experienced in cross-outlet and cross-channel campaign with measurable targets
• Able to manage market data & insights into actionable programs
• Creative, communicative & possess strong problem-solving skills
• Hands-on exeperience in monitoring campaign execution, promotions and brand activities
• Accustomed to managing promotional budgeting efficiently
• Placed in Bandung