Brand Manager

PT Mustika Ratu, Tbk; Kalibata; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer goods company based in Jakarta is seeking a talented Brand Manager to oversee the strategic direction of its skin care product portfolio. The ideal candidate will have at least 5 years of experience in brand management, strong analytical skills, and the ability to collaborate cross-functionally. This is a full-time role that offers a significant opportunity to make an impact in a dynamic industry.

Qualifications

• Minimum 5 years of experience in brand management, preferably in skin care or cosmetics.
• At least 1 year of experience as a Brand Manager is a must.
• Fluency in Bahasa Indonesia and English, both written and verbal.

Responsibilities

• Develop and execute comprehensive brand strategies.
• Conduct market research and analyze consumer insights.
• Manage the full product lifecycle from concept to launch.
• Collaborate with marketing, sales, and operations teams.
• Monitor brand performance and optimize marketing activities.

Skills

Brand strategy development

Market research

Analytical skills

Communication skills

Creativity

Team collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Marketing automation tools

Data analytics software

Job description

About the role
We are seeking a highly talented and driven Brand Manager to join our team at PT Mustika Ratu, Tbk'. As a full-time brand manager, you will play a pivotal role in driving the strategic direction and growth of our skin care product portfolio. Based in Pancoran Jakarta Raya, this is an exciting opportunity to make a significant impact within a leading consumer goods company.

What you'll be doing

• Develop and execute comprehensive brand strategies to build and strengthen our skin care brands
• Conduct market research, consumer insights analysis and competitor intelligence to identify opportunities for brand development
• Manage the full product lifecycle, from conceptualisation to launch and beyond
• Lead the creation of impactful brand assets, including packaging, advertising, and digital content
• Collaborate cross-functionally with teams in marketing, sales, and operations to ensure seamless brand execution
• Monitor and analyse brand performance, making data-driven recommendations to optimise marketing activities
• Stay up-to-date with industry trends, regulations, and best practices to maintain a competitive edge

What we're looking for

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 5 years of experience in brand management from skin care/beauty/personal care/cosmetics category with at least 1 year as Brand Manager is a must
• Demonstrated success in developing and implementing effective brand strategies
• Strong analytical and problem-solving skills, with the ability to interpret data and extract meaningful insights
• Excellent communication and presentation skills, with the ability to influence key stakeholders
• Creative mindset and a keen eye for design and visual branding
• Proficiency in using marketing automation tools and data analytics software
• Fluency in Bahasa Indonesia and English, both written and verbal

What we offer

About us

Apply now to become our next Brand Manager and be a part of our exciting journey.