Brand Manager

Tanobel (PT Sariguna Primatirta Tbk); Jawa Timur; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to lead innovative strategies that enhance brand growth and recognition. In this pivotal role, you will collaborate with cross-functional teams to ensure the brand resonates with target audiences while reflecting the company’s mission and values. Your expertise in brand management, coupled with strong strategic thinking and project management skills, will be essential in analyzing brand performance and conducting market research. This is a fantastic opportunity to make a significant impact in a fast-paced environment, where your creativity and insights will drive success and recognition in the market.

Qualifications

• 5+ years of brand management or marketing experience in FMCG industries.
• Strong strategic thinking and excellent project management skills.

Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions.
• Analyze brand performance and conduct market research for insights.

Skills

Strategic Thinking

Project Management

Communication Skills

Presentation Skills

Creative Problem-Solving

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Tools

Brand Management Tools

Digital Marketing Platforms

Analytics Platforms

Job description

About the role

As our Brand Manager, you will take charge of crafting and executing innovative strategies that drive brand growth and recognition. Working closely with cross-functional teams, you’ll ensure our brand resonates with our target audience and reflects our mission, values, and goals.

Key Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Conduct market research to understand customer insights, trends, and competitive landscapes
• Develop Brand Preposition, Brand DNA for our New Development Products
• Manage the brand’s budget, ensuring cost-effective execution of campaigns and initiatives

What We're Looking For

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Willing to work in Surabaya
• Min. 5+ years' brand management or marketing experience in Fast Moving Consumer Good's Industries (FMCG)
• Strong strategic thinking with excellent project management skills
• Exceptional communication and presentation abilities
• Proficiency in brand management tools, digital marketing, and analytics platforms
• Creative problem-solving skills with a keen eye for detail