Brand Manager

Haleon; Jakarta Utara; Hybrid; IDR 100.000.000 - 200.000.000; Full time

Job summary

A global healthcare company is seeking a Brand Manager in Jakarta Utara. The role entails leading brand strategy for Dental Appliance Care, managing marketing campaigns, and analyzing data for performance insight. Candidates should possess a university degree in Marketing or Business Management and have at least 2 years of relevant experience. A focus on consumer marketing and analytical skills is essential for success in this position. Competitive benefits are offered.

Benefits

Annual bonuses based on performance

Hybrid work options

Childcare support

Life Insurance and Private Medical Package

Health and Wellbeing programs

Development Opportunities

Qualifications

• 2 years of experience in a related field.
• Ability to drive brand strategy and campaigns.
• Experience in multi-source data analysis.

Responsibilities

• Lead Dental Appliance Care business.
• Develop and align brand strategy with global teams.
• Manage execution of marketing and connection plans.
• Enhance digital campaigns through key metrics monitoring.

Skills

Consumer marketing knowledge

Analytical skills

Drive for results

Logical thinking

Learning agility

Education

University graduate in Marketing or Business Management

Tools

Nielsen

Kantar

Power BI

Job description

We are currently seeking a Brand Manager who will be responsible for the following tasks:

• Lead Dental Appliance Care business.
• Develop short/mid/long term brand strategy and plans aligned with regional and global teams.
• Adopt global innovation projects and develop locally, closely working with cross-functional teams composed of Marketing, Artwork, Regulatory Affairs, Quality, and Supply Chain.
• Implement Connection and Activation plans.
• Ensure executional continuation of current launches and on-going business, including leading the holistic connection planning involving TV, Digital/Social aligned with Trade Marketing, dCommerce, and Expert team.
• Significantly enhance DAC digital campaigns by monitoring key metrics and identifying opportunities through winning executions from successful markets and 'test and learn’.
• Pharmacovigilance, Digital Registry, and Management Monitoring of brand website and social accounts.
• Strict adherence to NPI, Change Control, Artwork, Regulatory, Quality, Legal, and Compliance processes.
• Support the Oral Health category in data-generation, insighting, analysis, and brand performance monitoring.

Requirements

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• University graduate, preferably related to Marketing or Business Management
• 2 years of experience in the related field

Your areas of knowledge and expertise that matter most for this role

• Knowledge of consumer marketing
• Analytical skill using multiple sources of data such as Nielsen, Kantar, U&A, MMM, Power BI, Streamline, BLS, etc.
• Drive for results, resilient, persistent, passionate, innovative, having a sense of urgency and accountability
• Logical thinking
• Learning agility

We care about you as a person, not how many boxes you tick. Apply and let us know you better.

What we offer?

We want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy, effort. So we look to reward your contribution with a benefits package that includes but not limited to:

• Annual bonuses that reflect Haleon’s performance
• Hybrid@Haleon – our philosophy to hybrid work and supporting individuals work/life balance
• Childcare support – we offer enhanced maternity and paternity paid leave options for those important times as well as child care options
• Life Insurance and Private Medical Package – with additional preventive healthcare services for employees to provide protection and piece of mind
• Health and Wellbeing - programmes that take care of you physically and mentally
• Development Opportunities - future-ready training, so your skills are always up to date within your role and company’s structure

We will review all applications continuously and invite selected candidates further to the recruitment process.