Brand Manager

PT Volcano International Technology; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in Indonesia seeks a strategic and data-driven Brand Manager for TIA Jewelry. This role involves developing brand strategies, managing campaigns, and ensuring brand consistency across various channels. Ideal candidates possess 4-6 years of relevant experience and strong communication skills. Join us to drive brand awareness and engagement in a competitive market.

Qualifications

• 4-6 years of experience in brand management or marketing.
• Strong understanding of consumer behavior and branding principles.
• Experience in digital marketing and campaign planning.

Responsibilities

• Develop and implement long-term brand strategies.
• Plan, execute, and optimize multi-channel marketing campaigns.
• Manage brand marketing budgets efficiently.

Skills

Communication

Project Management

Creative Thinking

Data Analysis

Education

Bachelor’s degree in Marketing, Business, or Communication

Master’s degree (preferred)

Tools

Marketing Tools

Excel

Job description

We are looking for a strategic, creative, and data driven Brand Manager to lead the

development and execution of brand strategies that drive awareness, engagement, and

growth. You will be responsible for managing TIA Jewelry brand’s identity, positioning, and

marketing campaigns to ensure consistent communication and a strong presence in the

market.

Key Responsibilities:

Brand Strategy & Positioning:

Develop and implement long-term brand strategies that align with business objectives.

Define and maintain brand voice, tone, visual identity, and customer experience.

Campaign Management:

Plan, execute, and optimize multi-channel marketing campaigns (digital, social, retail, PR, etc.).

Collaborate with creative, media, and content teams to produce impactful materials.

Market Research & Analysis:

Conduct competitive analysis, consumer research, and market trends to inform brand decisions.

Monitor brand health and KPIs (awareness, engagement, sales impact, etc.).

Support product launches and development from a branding and positionin standpoint.

Work closely with R&D, product, and sales teams to ensure alignment.

Budget Management:

Manage brand marketing budgets efficiently and track ROI.

Stakeholder Collaboration:

Collaborate with cross-functional teams (sales, operations, digital, customer service) to ensure brand consistency across touchpoints.

Present strategies and campaign results to internal stakeholders and leadership.

Requirements:

• Bachelor’s degree in Marketing, Business, Communication, or a related field. Master’s is a plus.

• 4–6 years of experience in brand management, marketing, or a related field.

• Strong understanding of consumer behavior, branding principles, and market dynamics.

• Experience in campaign planning, digital marketing, and performance tracking.

• Proficiency in data analysis, budget management, and marketing tools.

• Excellent communication, project management, and leadership skills.

• Creative thinker with a strong eye for design and detail.

• Proficient in excel

Preferred Experience:

• Experience in FMCG, fashion, lifestyle, or retail sectors.

• Familiarity with e-commerce, social media platforms, influencer and digital

marketing.

Which of the following types of qualifications do you have?

How many years' experience do you have as a brand manager?

How many years of project management experience do you have?

How many years' experience do you have in market research?

Have you worked in a role where you were responsible for budget management & forecasting?

How many years' experience do you have in digital marketing?