Brand Manager

SCULPT SHAPEWEAR; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A women's shapewear company in Jakarta is seeking a Brand Manager to lead brand strategy and manage a full P&L. The role requires significant experience in brand management and digital marketing. Candidates should have a proven track record in scaling brands and managing large marketing budgets. Ideal applicants will be fluent in Bahasa Indonesia and English. This position offers the chance to influence brand growth and team leadership in a dynamic environment.

Qualifications

• 8 to 12 years of experience in brand, marketing, or eCommerce management roles.
• Minimum 5 years of managerial experience leading high-performing teams.
• Proven track record in scaling brands with significant digital and offline revenue.
• Strong understanding of paid digital performance metrics.
• Experience managing annual marketing budgets over IDR 10 billion.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Lead brand strategy and manage full P&L for SCULPT and SCULPTSKIN.
• Create and execute annual growth plans and budget allocation.
• Oversee digital marketing and ecommerce strategy.
• Run and optimize paid campaigns across multiple platforms.
• Manage influencer marketing and affiliate campaigns.
• Build and manage a cross-functional team.

Skills

Brand strategy

Digital marketing

Ecommerce management

Team leadership

Analytical skills

Job description

Lead brand strategy and manage full P&L for SCULPT and SCULPTSKIN.

Create and execute annual growth plans, budget allocation, and performance forecasting.

Oversee digital marketing and ecommerce strategy across Shopee, Tokopedia, TikTok Shop, and official brand websites.

Run and optimize paid campaigns across Meta, TikTok, Google, and Shopee Ads.

Manage influencer marketing and affiliate campaigns across micro, macro, and mega KOL tiers.

Develop and lead content strategies on Instagram and TikTok that drive engagement and sales.

Build and manage a cross-functional team (ecommerce, creative, performance, KOL, content).

Define KPIs and OKRs, and build performance dashboards to track and optimize campaigns in real-time.

Execute offline marketing initiatives including brand events, pop-ups, bazaars, and community activations.

Expand brand presence via B2B distribution and retail/reseller partnerships.

Oversee visual branding, product storytelling, packaging quality, and campaign execution.

Requirements:

8 to 12 years of experience in brand, marketing, or eCommerce management roles.

Minimum 5 years of managerial experience leading high-performing teams.

Proven track record in scaling brands with significant digital and offline revenue

Strong understanding of paid digital performance metrics and ability to lead technical discussions with media teams.

Experience managing annual marketing budgets over IDR 10 billion.

Highly analytical with experience in forecasting, reporting, and dashboard creation.

Fluent in Bahasa Indonesia and English with strong communication and leadership skills.

Ability to balance long-term strategy with hands-on execution.

Preferred Qualifications:

Experience in DTC brands in beauty, fashion, skincare, or FMCG sectors.

Familiarity with Shopee/Tokopedia algorithm, TikTok virality mechanisms, and affiliate ecosystems.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a brand manager?

How many years' experience do you have in digital marketing?

Do you have experience in a sales role?

Which of the following languages are you fluent in?

Are you available to travel for this role when required?

Are you willing to relocate for this role?

Textiles, Clothing & Accessories Not specified

SCULPT is a company that aims to SPARK CONFIDENCE FOR WOMEN of all sizes. We product shapewear / body-shaping undergarment that has the most powerful body-shaping ability, giving women their dream hourglass Figure.

Our products are made with the best material, as well as expert tailoring - Quality in Focus is what our customers would surely feel. Our products compresses, lifts, and most importantly enhances every women's unique bodies in the most comfortable and highly-appraised materials.

SCULPT is a company that aims to SPARK CONFIDENCE FOR WOMEN of all sizes. We product shapewear / body-shaping undergarment that has the most powerful body-shaping ability, giving women their dream hourglass Figure.

Our products are made with the best material, as well as expert tailoring - Quality in Focus is what our customers would surely feel. Our products compresses, lifts, and most importantly enhances every women's unique bodies in the most comfortable and highly-appraised materials.