Brand Growth & Innovation Specialist

PT Korea Tomorrow & Global TSPM; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

PT Korea Tomorrow & Global TSPM is seeking a Brand Marketing lead in Jakarta Pusat. The role focuses on driving brand development, managing portfolio and life cycle, and leveraging consumer insights to capitalise on growth opportunities.

Responsibilities include coordinating campaigns with cross-functional teams, executing STP and 4Ps, and delivering strong visuals for communication. Strong analytical and presentation skills are essential.

Qualifications

• Strong analytical, strategic thinking, and problem-solving skills.
• Solid understanding of brand and marketing fundamentals.
• Strong communication, presentation, and media knowledge.
• Good project management and execution capabilities.
• Proficient in Microsoft Office (Excel, Word, and PowerPoint).
• Creative, proactive, and able to turn insights into actionable brand initiatives.

Responsibilities

• Drive brand development, innovation, and new product development initiatives.
• Manage brand positioning, portfolio, equity, and lifecycle.
• Analyze consumer insights, market trends, and brand performance to identify growth opportunities.
• Support STP and execution of the 4Ps Marketing Mix.
• Coordinate campaigns and product launches across cross-functional teams.
• Develop Key Visuals and POSM strategies to strengthen brand communication.

Skills

Analytical thinking

Brand & marketing fundamentals

Communication & presentation

Project management

Creative & proactive

Tools

Microsoft Office

Job description

PT Korea Tomorrow & Global TSPM is seeking a Brand Marketing lead in Jakarta Pusat. The role focuses on driving brand development, managing portfolio and life cycle, and leveraging consumer insights to capitalise on growth opportunities.

Responsibilities include coordinating campaigns with cross-functional teams, executing STP and 4Ps, and delivering strong visuals for communication. Strong analytical and presentation skills are essential.