Brand Executive

PT. PASSION ABADI KORPORA; Tangerang Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

An established industry player is seeking a dynamic Brand Executive Staff to enhance brand strategies and drive marketing initiatives. In this role, you will collaborate with various teams to ensure effective execution of brand campaigns, aligning them with the luxury positioning of the brand. You will engage with external partners, conduct market research, and oversee in-store branding activities to maintain brand consistency. If you are passionate about brand management and have a solid background in marketing communications, this opportunity offers a chance to make a significant impact in a vibrant and innovative environment.

Qualifications

• 2+ years experience in Event & Public Relations or Marketing Communications.
• Strong understanding of brand and marketing strategy.

Responsibilities

• Develop and execute brand strategies with the Brand Manager.
• Monitor MTD performance for brand improvement and report results.

Skills

Data Analysis

Brand Strategy

Marketing Communications

Public Relations

English Proficiency

Education

Bachelor’s degree in Communications

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Microsoft Office (Excel)

ERP systems

Job description

Rp5.500.000,00/bln - Rp7.000.000,00/bln

Responsibilities

As a Brand Executive Staff, you will play a vital role in implementing and managing brand strategies to achieve company goals. Collaborating closely with internal and external stakeholders, you will ensure brand campaigns are executed effectively and in alignment with Diamond & Co.'s luxury positioning.

Key Responsibilities

• Develop and execute brand strategies with the Brand Manager and Deputy GM Marketing.
• Monitor and analyze Month-To-Date (MTD) performance for brand improvement.
• Coordinate with internal teams (Event & PR, Visual Merchandise, Partnerships, Marketing Communications) to implement brand strategies.
• Collaborate with operations and boutique teams to achieve MTD targets.
• Build and maintain relationships with external partners for branding initiatives.
• Ensure all marketing materials and campaigns adhere to Brand Guidelines.
• Conduct market research to identify trends, consumer needs, and competitor positioning.
• Oversee in-store branding activities and conduct boutique visits to maintain brand consistency.
• Manage partnerships and ensure MDSV (Media, Design, Signage, and Visual) needs are met.
• Prepare and present regular reports on brand program performance.
  
  

Requirements

• Bachelor’s degree in Communications, Marketing, Business, or other relevant fields.
• 24-35 years old.
• Minimum of 2 years as an Event & Public Relations/Marketing Communications Manager.
• Strong understanding of brand and marketing strategy.
• Familiarity with the luxury industry.
• Proficient in English, both written and verbal.
• Skilled in data analysis and reporting.
• Proficient in Microsoft Office (Excel) and ERP systems or similar platforms.