Brand Executive

TNP Group (Mooimom); Jakarta Pusat; On-site; IDR 167,400,000 - 290,160,000; Full time

Job summary

Mooimom, part of TNP Group, is seeking a Brand Executive in Jakarta to plan, execute, and evaluate strategic marketing campaigns and brand activations.

You will lead brand activation campaigns, manage offline visibility, collaborate with cross-functional teams, and work with KOLs and ambassadors to strengthen the brand.

The role requires a Bachelor’s in marketing and at least 3 years of experience, with a preference for mom & baby retail, based at Kelapa Gading, North Jakarta.

Qualifications

• Bachelor’s degree in Marketing, Brand Management, Communications, or related field.
• Minimum 3 years in brand marketing/activation, preferably in mom & baby or kids retail.
• Solid understanding of end-to-end business processes and product knowledge.
• Willing to work at Head Office Kelapa Gading, North Jakarta.

Responsibilities

• Plan, execute, and evaluate strategic marketing campaigns and brand activations.
• Develop concepts for annual brand activation campaigns to boost engagement.
• Oversee brand visibility across offline channels and manage marketing collateral.
• Plan cross-brand partnerships and manage giveaways and events.
• Identify and collaborate with KOLs and influencers; draft briefs.
• Coordinate with Creative/VM, Online Sales, Social Media, Product, and Operations.

Skills

Brand strategy

Campaign planning

KOL management

Cross-functional collaboration

Negotiation

Education

Bachelor’s degree in Marketing/Brand Management/Communications

Job description

As a Brand Executive, you will play a crucial role in planning, executing, and evaluating strategic marketing campaigns and brand activations:

• Brand Activation & Event Planning: Develop concepts and execute annual brand activation campaigns to boost brand engagement, increase exposure, and support overall sales revenue.
• Brand Visibility & Performance: Oversee brand visibility across offline channels (Wholesale, Retail Stores, Modern Trade, Expo). Manage the design and production of marketing collateral (e-catalogues, brochures, wobblers, headers, etc.) and implement strategies to drive sales for slow-moving and End-of-Life (EOL) products.
• Brand Collaborations: Plan and execute strategic cross-brand partnerships (giveaways, Gift With Purchase, events) while ensuring consistent brand positioning across all marketing channels.
• KOL & Community Management: Identify and leverage opportunities with communities and influencers. Manage relationships with Brand Ambassadors and Mega KOLs, including drafting creative briefs and mood boards for shoots.
• Cross-Functional Collaboration: Partner closely with internal teams (Creative/VM, Online Sales, Social Media, Product, Wholesales, and Operations) to ensure seamless campaign alignment.

What We’re Looking For :

• Education: Bachelor’s degree (S1) in Marketing, Brand Management, Communications, or a related field.
• Experience: Minimum 3 years of experience in a similar role. (Experience in the Mom & Baby / Kids Retail industry is a strong plus!)
• Solid understanding of end-to-end business processes, product knowledge, marketing plans, and brand activation strategies.
• Willing to work in Head office: Kelapa Gading, North Jakarta.

Core Skills:

• Strong analytical mindset with a deep understanding of market trends, brand insight, and consumer behavior.
• Creative thinker with strong strategic planning abilities.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to thrive in a fast-paced, agile environment and handle tight deadlines effectively.