Brand Executive

PT. Central Mega Kencana; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading luxury retail company is seeking a Brand Executive to drive impactful marketing initiatives and brand activations to enhance customer engagement. The role involves managing various offline touchpoints, collaborating with cross-functional teams, and ensuring adherence to brand identity. Ideal candidates will have a relevant degree and experience in brand activation with a passion for delivering high-quality brand experiences.

Qualifications

• 1–3 years of experience in brand activation or event marketing, preferably in luxury retail.
• Strong understanding of branding and consumer experience.
• Ability to work in a fast-paced environment.

Responsibilities

• Execute impactful BTL marketing initiatives and brand activation strategies.
• Manage in-store promotions, offline events, and sponsorships.
• Support budget management and post-activation reporting.

Skills

Project Management

Negotiation

Interpersonal Skills

Attention to Detail

Creativity

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Job description

As a Brand Executive at The Palace., you will be responsible for executing impactful below-the-line (BTL) marketing initiatives and brand activation strategies that enhance customer engagement and reflect the brand’s positioning. This includes managing in-store promotions, offline events, pop-ups, sponsorships, and other experiential touchpoints to drive traffic and strengthen brand presence.

You will work closely with cross-functional teams such as sales, visual merchandising, and digital marketing to ensure all activities align with brand pillars and core identity. A strong understanding of branding, storytelling, and customer experience is essential, as you will help translate brand values into meaningful offline interactions.

Additionally, you will support budget management, vendor coordination, and post-activation reporting to optimize ROI and ensure seamless execution. This role requires creativity, attention to detail, and a passion for delivering high-quality brand experiences in the luxury retail space.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or related field.
• 1–3 years of experience in brand activation, BTL, or event marketing, preferably in the luxury or retail industry.
• Passionate about branding and consumer experience.
• Excellent project management, negotiation, and interpersonal skills.
• Strong attention to detail and ability to work in a fast-paced environment.