Brand Executive

PT Yoke Food Industries Indonesia is a member of F&N Group, a very well-established and well-known consumer goods company in ASEAN. Since 2013, F&N Group has been a part of Thai Bev, making it one of the biggest food and beverages consumer goods companies not only in ASEAN but also in Asia.

Our brands such as F&N, 100Plus, Day Day, and Sunkist have been well-presented in Indonesia and continue to grow. Currently, we're looking for potential talents to help us grow our business in Indonesia.

This role is responsible for:

1. Contributing to creating marketing strategies for the assigned brands.
2. Planning and implementing ATL, BTL, and digital activities such as producing communication materials, in-store activations, event activations, sponsorship, sampling, digital campaigns, etc.
3. Organizing, attending, and supervising marketing-related activities or events.
4. Liaising with all stakeholders, both internal and external, to ensure all marketing initiatives are running well.

Key Responsibilities:

1. Assisting the Brand Manager in planning, implementing, and evaluating assigned brands (ATL, BTL, and digital) activities such as production videos, events, sampling, promotional activities, and digital campaigns.
2. Assisting the Brand Manager in monitoring and reviewing marketing spending on a regular basis.
3. Monitoring and analyzing internal sales data on a regular basis.
4. Collaborating with the respective sales team for promotional mechanisms, trade promotions, and all in-store activities.
5. Liaising with external parties (i.e., vendors, agencies, EO, etc.) to execute marketing activities.
6. Involved in and liaising with relevant teams to ensure new product development is progressed as planned.
7. Contributing to conceptualizing and initiating marketing campaigns across all channels and platforms such as offline consumer promotions and digital campaigns (social media, influencers, media placement, etc.).
8. Assisting in analyzing marketing data (campaign results, competitors’ activities, conversion rates, KPI, etc.) to help sharpen marketing strategies in the future.
9. Regularly conducting market visits to check availability, visibility, and competitor activities to gain insights for reviewing and crafting marketing plans.

Which of the following types of qualifications do you have?

How many years of experience do you have as a Brand Executive?

Do you have experience in a sales role?

How many years of experience do you have in market research?

Which of the following languages are you fluent in?

Manufacturing, Transport & Logistics 11-50 employees