Brand Communications Manager

BP AKR Fuels Retail; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in the fuel retail sector is seeking a seasoned marketing professional to drive brand communications and marketing strategies. The role involves developing comprehensive marketing plans and overseeing digital marketing efforts to enhance brand visibility. Ideal candidates will possess a strong marketing background with significant experience managing international brands and possess excellent communication skills.

Qualifications

• Minimum 8 years experience in advertising, brand, and communication management.
• Fluency in English and Indonesian.
• Experience with external agencies and commercial field.

Responsibilities

• Lead digital and conventional media communication for brand image.
• Oversee project schedules and marketing plans.
• Optimize digital communications for new products.

Skills

Communication

Negotiation

Project Management

Digital Marketing

Education

Bachelor's degree in Marketing or related field

Job description

Responsibilities :

• Leading communication by using both conventional and digital media as a way for BP-AKR to shape the brand image of BP-AKR retail products.
• Lead and execute the development of brand materials and communications for BP-AKR retail in Indonesia.
• Oversee project schedules, budget estimates and Brand & Communications work program updates.
• Overseeing the performance and optimization of all digital communications in the delivery of brand awareness communications on social media for new fuel products - BP Fuels.
• Oversee the development of a multi-channel digital marketing plan that integrates traditional marketing plans and communication calendars.
• Lead marketing through the Indonesian retail website and ensure up-to-date content related to the BP-AKR product brand.
• Lead the customer journey to attract customers to make continuous purchases at BP-AKR.

Requirements :

• Bachelor's degree with a major in Marketing or related field.
• Have min. 8 (eight) years, working with international brands with emphasis on advertising, brand and communication management.
• Experience working with external agencies and in the commercial field.
• Fluent in English and Indonesian.
• Experience in social marketing activities and project management skills.
• Experienced in communication, influencing and negotiation skills.