Brand & Communication Marketing - Integrated Marketing - Indonesia

TIKTOK PTE LTD (TIKTOK); Daerah Khusus Ibukota Jakarta; On-site; USD 20.000 - 35.000; Full time

Job summary

A leading company in e-commerce, TikTok, is seeking a B2B Communication Specialist to enhance sellers' business growth via strategic marketing initiatives. This role focuses on market insights, campaign management, and optimizing brand experiences while collaborating cross-functionally. Preferred candidates are well-versed in B2B marketing principles with strong communication and project management skills.

Qualifications

• At least 4 years of experience in B2B Marketing or related fields.
• Fluency in English for stakeholder communication.
• Strong project management and execution skills.

Responsibilities

• Develop B2B marketing strategies and evaluate brand performance.
• Lead planning and execution of marketing campaigns.
• Stay updated on market trends and competitor activities.

Skills

Project Management

Communication

Marketing Strategy

Data Analysis

Job description

Brand & Communication Marketing - Integrated Marketing - Indonesia

About the team: Global E-commerce Search: Our team is responsible for the US eCommerce search product, including making search strategies and search front-end interaction design. We focus on increasing income and creating a good e-commerce ecosystem.

Purpose of the job: The B2B Communication Specialist for TikTokShop will be responsible for understanding market, sellers, and creators' insights to contribute to the marketing strategy.

As part of the B2B Marketing team, your role will include creating marketing strategies to drive our partners' business growth and providing value to them for doing business on our platform. This role involves planning and executing marketing activities, ensuring a seamless sellers' brand experience across all touchpoints, collaborating with various teams, and managing budgets to meet business objectives.

Responsibilities:

1. Market and Audience Insights: Deeply understand the insights of shoppers, sellers, creators, and the overall market through research, to contribute to the marketing annual plan and execution of the brand strategy.
2. Trend and Competitor Monitoring: Stay abreast of trends and competitor activities in the agile e-commerce landscape, and execute rapid responses to maintain competitiveness.
3. Strategy Development and Performance Evaluation: Develop B2B marketing strategies and measurement metrics; monitor and evaluate brand performance, recommending both ATL and BTL activities to ensure market success.
4. Campaign Management: Lead the planning and execution of B2B marketing communication, including promotion campaigns, PR online and offline events, to build brand equity and strengthen relationships with sellers, creators, and other stakeholders.
5. Brand Experience: Navigate and optimize B2B touchpoints, and continuously innovate to improve outcomes based on business insights.

Qualifications

Minimum Qualifications:

• At least 4 years of experience in Marketing, including B2B Marketing (to brands/sellers), PR, Communication, Partnership/Event Management, or relevant fields.
• Strong understanding of seller relationship management systems and the ability to analyze seller and creator behavior and preferences.
• Excellent project management and execution skills, capable of managing multiple projects simultaneously, including timeline creation, budget management, and team coordination.
• Strong communication skills (fluency in English) to effectively convey marketing plans and strategies to internal and external stakeholders.

Preferred Qualifications:

• Proficiency in analyzing data and metrics to measure marketing campaign success and inform future initiatives.
• Ability to deliver key messages and build showcases to empower the business.
• Effective collaboration skills with cross-functional teams, including local, regional, and external partners.
• Keen attention to detail to ensure all marketing materials are accurate, on-brand, and error-free.
• Commitment to ongoing learning and staying updated with marketing trends and best practices.

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