Brand Associate Manager

PT Bintang Toedjoe; Jakarta Timur; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading FMCG company in Jakarta is looking for a Marketing Manager to execute brand strategies and enhance market presence. This role involves implementing STP strategies, leading campaigns, and ensuring product availability, while benefiting from a professional environment with mentorship opportunities and health insurance.

Benefits

Health insurance

Mentorship from experienced leaders

Internal mobility & job rotation

Access to learning platforms

Qualifications

• Minimum 2 years of experience in marketing.
• Prior brand management experience is highly preferred.
• Background in FMCG with exposure to RTD products is advantageous.

Responsibilities

• Implement STP strategies to support brand positioning.
• Monitor product availability and ensure timely distribution.
• Lead Above The Line (ATL) campaigns.

Skills

Coordination

Communication

Job description

Minimum 2 years of experience in marketing; prior brand management experience is highly preferred.

Background in FMCG, with direct exposure to RTD (Ready-To-Drink) products is a strong advantage.

Strong coordination and communication skills, with the ability to work cross-functionally.

Responsibilities:

• Implement STP strategies to support brand positioning, portfolio development, and equity growth.
• Monitor product availability and ensure timely distribution based on branch demand.
• Lead Above The Line (ATL) campaigns with clear, creative communication strategies.
• Execute Below The Line (BTL) initiatives to drive consumer engagement and brand awareness.
• Manage and maintain brand documentation in compliance with internal standards.

Compensation:

• Health insurance
• Mentorship from experienced leaders
• Internal mobility & job rotation
• Access to learning platforms

The following content appears to be irrelevant or promotional material about the company and does not contribute to the job description: Bintang Toedjoe is a Kalbe Company that incorporated as Consumer Health Division of Kalbe Group. Established since 1946, we still fully committed to our mission that is to provide an innovative and a better quality product within reach by everyday people, for more productive and meaningful life. As a leading company in energy drink market, we continuously learn, adapt, and compete with the global market to be the best company in pharmaceutical. With the passion "work with heart", we always emphasize our working environment as a competition in harmony.