Brand And Marketing Manager (Fashion)

Chocochips Boutique; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading fashion brand in Jakarta is seeking an experienced E-commerce Marketing Manager to oversee brand growth and develop marketing strategies. The ideal candidate will have over 5 years of experience in E-commerce Marketing, excellent communication skills, and leadership experience. This role requires strong knowledge of digital marketing and social media. Candidate should be willing to work from the office in Cengkareng, Jakarta Barat.

Qualifications

• Minimum 5 years of experience in E-commerce Marketing, preferably in Fashion.
• Excellent verbal and written communication skills.
• Strong leadership abilities and knowledge of social media platforms.

Responsibilities

• Drive brand growth and marketing strategy.
• Manage advertising budget and campaigns.
• Lead marketing and creative teams.

Skills

E-commerce Marketing

Digital Marketing

Leadership

Analytical Skills

Communication Skills

Education

Bachelor’s Degree

Tools

Google Analytics

Job description

Overview

Responsible for brand growth and all marketing strategy and activities. Responsible for all communications, media and creative content for all channels (including photoshoot and video). Plan and execute monthly/yearly promotional activities for both online and offline. Managing the budget for advertising and promotion. Responsible for Digital Marketing concept and e-commerce strategy. Market, competitor and customer insight analysis. Social media content plan and strategy. Events management. KOL/Influencer strategy plan and management. Managing marketing team, creative team, host live team and sales division.

Responsibilities

• Brand growth and overall marketing strategy and activities
• All communications, media and creative content across channels (photoshoots and video)
• Plan and execute monthly and yearly promotional activities online and offline
• Manage advertising and promotion budget
• Digital marketing concept and e-commerce strategy
• Market, competitor and customer insight analysis
• Social media content plan and strategy
• Events management
• KOL/Influencer strategy planning and management
• Lead and manage marketing, creative, live-host and sales teams

Qualifications

• Candidate must have at least a Bachelor’s Degree
• At least 5 years of experience in E‑Commerce Marketing, preferably from Fashion Industry / Retail
• Preferably Manager or Assistant Manager specializing in E‑Commerce and Marketing
• Excellent verbal and written communications skills
• Strong knowledge of E‑commerce, digital marketing, Google Analytics, KOL management, events management
• Great leadership skills
• Creative, innovative and passionate about fashion and lifestyle
• Well organized with attention to detail
• Fluent in English (oral and written)
• Strong analytical skills, trend forecasting and market research
• Strong knowledge of current and trending social media platforms
• Willing to work from office in Cengkareng, Jakbar

Location

Willing to work at the office in Cengkareng, Jakarta Barat.

About Us

Chocochips aims to be the most innovative, offering a wide selection of trendy and fashion-forward styles with high quality pieces at affordable prices.

Chocochips aims to be the most innovative, offering a wide selection of trendy and fashion-forward styles with high quality pieces at affordable prices.