B&W Indonesia Content Specialist

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View more categories View less categories Sector Manufacturing ,Science and Pharmaceutical Role Specialist Contract Type Permanent Hours Full Time

Unilever is currently hiring for B&W Indonesia Content Specialist based in Grha Unilever, Indonesia

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world.

Main Responsibilities

• Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.
  

• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
  

• Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.
  

• Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
  

• Ensuring digital content is culturally relevant, engaging and authentic content output.
  

• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.
  

Candidate Criteria

Experience & Qualification

• Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
  

• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
  

• Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
  

• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
  

• Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
  

• Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
  

• Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.
  

• Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation
  

Skill

Core Content Creation & Leadership:

• Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.).
  

• Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty.
  

• Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
  

• Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
  

• Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.
  

• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
  

Technology & AI Integration:

• Generative AI Understanding: Knowledge of how Gen AI tools work, their capabilities and limitations in content creation (e.g., generating copy ideas, image prompts).
  

• Tech-Savviness (preferred): Comfort exploring and evaluating new content creation tools and platforms relevant to beauty (AR/VR, interactive experiences, etc.).
  

• Data-Driven Approach (preferred): Leveraging data and analytics to inform AI-powered content decisions, personalise experiences, and maximise impact.
  

• Ethical Considerations (preferred): Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices.
  

Agency Collaboration:

• Briefing & Communication: Expertise in developing clear and comprehensive briefs for local agencies, outlining objectives, brand guidelines, and desired outcomes.
  

• Relationship Management: Building strong relationships with agencies, providing constructive feedback, and ensuring seamless collaboration.
  

• Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.
  

• Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles.
  

Leadership

• You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner's mindset, using data and insight to make decisions.
  

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  

• AGILITY: Explores the world around them, continually learning and developing their skills.
  

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Company

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts. The personal contribution you make means you feel good about what you do and proud that you have a career with a higher purpose. Be empowered to make a positive impact, by bringing your purpose into action.

Be a force for good. Unleash your curiosity and pioneering spirit to make our business win and grow. Use your confidence to challenge the status quo for the better, while you learn, grow and make a positive impact .

"Diversity & Inclusion is one of the things that we want Unilever to be famous for.

This means making sure our business is fair, attracting and retaining

the very best talent and helping them unlock their full potential."

Dove, Lipton, Ben & Jerry’s, Magnum, Lynx, Knorr, Surf. Our world-famous brands are totally different – and as people, so are we. Be surrounded by individually different but like-minded people who share your values, commitment and desire to start or pursue a career across different cultures and levels of seniority where you do good things every day. Bring your real self to work, here we combine our differences to achieve greater things.

Develop into your best self. Get inspired by leaders and peers and create life-shaping experiences for yourself. Unilever offers an inspirational working environment where you will be mentored and nurtured by bright minds and purpose-led leaders. Use your skills and knowledge, and the tools we provide you to experience all that Unilever can offer across brands and around the world. You have the ability to craft a flexible – and global – career.

Our policies & flexible working

At Unilever, we have a range of market-leading, family-friendly and flexible working policies, which enable our employees to balance their day-to-day responsibilities.

These policies and practices include:

• Agile working, which gives employees the possibility to work remotely and flex their own hours, whilst ensuring business needs are met.
• Flexible working arrangements including, but not limited to, part-time and job share opportunities.
• Enhanced leave policies - all employees taking maternity or shared parental leave have up to 16 weeks’ paid leave and some eligible employees can have up to 39 weeks’ paid leave. In addition, our Maternity & Paternity Services portal provides online resources to support employees at all stages of parenthood, as well as tailored guidance for line managers.
• Practical support including, nursery benefits and back-up care for parents and carers.
• A constant focus on wellbeing for employees, including regular health checks, mental health support and our Employee Assistance Programme.

We have a strong culture of mentoring, training and learning across the organisation, with a range of resources and initiatives available:

• Mentoring and coaching
• Leadership and general business skills training, including unconscious bias
• Learning for all, via access to internal and external resources
• Workshops which support personal and team development.

Our ambition: unlocking talent through disability inclusion

The World Health Organization estimates that there are one billion people in the world currently living with a disability. That’s about 15% of the global population, or 1 in 7 of us. And the statistics suggest that people living with disabilities are among the most marginalised populations in the world in terms of employment and educational opportunity.

Removing the barriers facing people living with disability is a priority for our business. It isn’t just the right thing to do – we believe that creating equality of opportunity will unlock a huge pool of talent. It also gets to the heart of the ambition to ‘leave no one behind’ – and could contribute to the five Sustainable Development Goals which explicitly reference disability and to the wider sustainable development agenda.

In 2018, we set ourselves global commitments to achieve by 2025:

• to be the number one employer of choice for people with disabilities, and
• to increase the number of employees with disabilities to 5% of our total workforce.

These are ambitious targets. They involve transforming the way we recruit and train our people. And they mean adapting both the way we work and our workplaces, so that we can support people with disabilities to reach their full potential.

"We cannot be an inclusive organisation unless we ensure that we have created the conditions

and the culture for people with a disability to thrive."

We are keen to find out about your talent, and offer the support you need.

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