B&W Indonesia Content Specialist

Unilever is currently hiring for B&W Indonesia Content Specialist based in Grha Unilever, Indonesia

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. We work on brands that are loved and improve the lives of our consumers and communities. Our purpose is to make sustainable living commonplace, believing that doing business the right way drives superior performance. Our people are at the heart of what we do — working with purpose helps us create a better business and a better world.

At Unilever, your career is a unique journey within an inclusive, collaborative, and flexible environment. We don't believe in a 'one size fits all' approach; instead, we equip you with tools to shape your future.

Job Purpose

Unilever is a place where you can bring your purpose to life through your work — creating a better business and a better world.

Main Responsibilities

1. Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.
2. Act as the brand's expert on the local market, possessing an intimate understanding of the local culture, communities, and social media platforms, with a particular focus on beauty trends.
3. Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimization, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.
4. Manage relationships with key agency partners by providing clear and insightful briefs that leverage Content Supply Chain (powered by AI) and the local creator ecosystem.
5. Ensure digital content is culturally relevant, engaging, and authentic.
6. Continuously analyze content performance metrics, derive actionable insights, and adapt the content strategy to optimize engagement, reach, and ROI.

Candidate Criteria

Experience & Qualification

1. Proven experience in leading creative content teams or projects, ideally in beauty or related industries (fashion, lifestyle).
2. Experience as a social media content creator with a strong understanding of local culture and platform nuances.
3. Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
4. Demonstrated ability in content strategy development, execution, and creating engaging, on-brand content.
5. Experience exploring and implementing new content creation technologies, including AI tools.
6. Proven success in briefing, managing, and collaborating with external agencies.
7. Comfort with analytics to measure content performance and make data-driven decisions.
8. Experience using generative AI tools for content creation (preferred).

Skills

1. Exceptional writing and editing skills, mastery of tone, and compelling copywriting in beauty.
2. Strong visual storytelling skills across photography, video, and graphics.
3. Ability to develop and execute data-driven content plans.
4. Leadership and project management experience.
5. Passion for beauty and its trends.

Technology & AI Integration

1. Knowledge of how Gen AI tools work, their capabilities, and limitations.
2. Comfort exploring new content creation tools and platforms, including AR/VR.
3. Ability to leverage data and analytics for AI-powered content decisions.
4. Awareness of ethical considerations in AI content creation.

Agency Collaboration

1. Developing clear briefs for agencies.
2. Building strong relationships and providing constructive feedback.
3. Implementing quality control processes.
4. Understanding cultural differences when working across regions.

Leadership & Standards of Leadership

1. Results-oriented, resilient, and collaborative.
2. Responsibility for personal wellbeing and high standards.
3. Customer-focused, humble, and data-informed decision-maker.

Standards of Leadership Behaviors

1. Passion for high performance.
2. Personal mastery and high standards.
3. Consumer love and service orientation.
4. Purpose, service, and humility.
5. Agility and continuous learning.

Unilever embraces diversity and encourages applicants from all walks of life. We are committed to making reasonable adjustments to support your application process. Please specify any assistance you may need during your application or recruitment journey.